Dealer Development Consultant (Chicago)
About The Position
The Dealer Development Consultant (DDC) role is responsible for assisting with the development and implementation of OEM Tire Program strategy and marketing communications. This role serves as the primary liaison between Head Office, Dealers, Tire Manufacturers, and other key stakeholders. The DDC will work with Tire Manufacturers to improve dealership needs for inventory, staff training, and operations. They will also support Head Office Regional personnel and Tire Manufacturers to maximize tire strategies, conduct dealership visits to improve stocking, merchandising, and selling of tires, and attend/present program updates at various meetings. Additionally, the DDC will assist dealerships with program setup, enroll new dealerships, develop strategic market plans, manage databases, and ensure work is delivered within agreed timelines and budgets.
Requirements
- +3 years marketing experience
- Bachelor’s degree, marketing degree preferred but not required
- Passion for the marketing discipline (products and consumers)
- Strong verbal and written communication skills
- Ability to engage and influence internal stakeholders
- Ability to manage conflicting demands with demonstrated project management expertise
- Business acumen (commercial experience)
- Aftermarket Parts & Service knowledge is desirable
- Must be available to travel interstate twice a month
- Well organized with a strong drive for results – able to drive the business and manager their own time effectively
- A good understanding of data management and analytics
- Proficient with Microsoft Office suite of products
- Able to work independently
- Must have valid driver’s license in good standing
Nice To Haves
- marketing degree preferred but not required
- Aftermarket Parts & Service knowledge is desirable
Responsibilities
- Serve as the Tire Program liaison between Head Office, Dealers, Tire Manufacturers and other key stakeholders.
- Work with the Tire Manufacturers to help them better understand dealership needs for inventory improvement and staff training (sales and product).
- Train Tire Manufacturers and dealership staff on the operations, incentives, communications, reports, online tools, and all other elements of the Tire Program.
- Assist Tire Manufacturers in setting expectations and goals for dealerships.
- Support Head Office Regional personnel in all Tire Program elements.
- Serve as a support to the Tire Manufacturers and at the dealership level to maximize tire strategies.
- Direct dealership visits (with Tire Manufacturer personnel and Head Office field personnel) to improve all aspects of stocking, merchandising and selling of tires including the use of inspections, promotions, and the competitive analysis of the open market business, etc.
- Attend and present Tire Program updates at Parts & Service Manager meetings, monthly Regional Organization Meetings, and Tire Manufacturer training conferences.
- Assist dealerships with Tire Program set up of tire selections, inventory strategy, displays, etc.
- Enrollment of new dealerships.
- Develop and collaborate with OEM Field Contacts to drive tire business.
- Develop and deliver strategic market plans to support book of business with growth, initiatives, improve dealership performance and follow up.
- Database management operations.
- Deliver to agreed timelines and budgets
- Other Duties as Assigned
Benefits
- paid time off
- medical
- dental
- vision
- 401k matching (50% on the dollar up to 7% of employee contribution)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
