Database Marketing Manager

Terminix•Memphis, TN

15h•Remote

About The Position

Own the strategy, governance, and technical optimization of Rentokil-Terminix’s multi-brand customer databases. This role is the primary architect for our lead management ecosystem, responsible for maintaining and optimizing all residential and commercial lead routing pathways. You will future-proof our lead routing tech stack while ensuring seamless, high-fidelity lead data integration into Salesforce Marketing Cloud (SFMC) to drive hyper-personalized acquisition and retention journeys.

Requirements

Bachelor’s degree in Marketing, Statistics, Computer Science, or related field.
5–10 years in database or lifecycle marketing.
Hands-on expertise with Salesforce, Salesforce Marketing Cloud, relational SQL, or similar.
Proven track record of managing complex lead routing and omnichannel campaigns.
Strategic thinker capable of converting business goals into technical roadmaps and translating complex analytics into executive narratives.

Nice To Haves

Master’s/MBA preferred.
Salesforce Marketing Cloud Administrator (nice to have).

Responsibilities

Manage and optimize all lead routing logic for both residential and commercial business lines to ensure zero lead-drop and maximum speed-to-lead.
Evaluate and pilot emerging MarTech (CDP, real-time decisioning, and AI routing engines) to evolve our tech stack beyond current capabilities.
Define identity-resolution rules and data taxonomies that ensure leads from disparate sources (web, third-party, behavioral) are unified correctly within the ecosystem.
Serve as the marketing technology expert for Salesforce and LeadExec data integration to SFMC, ensuring lead data optimization to enable real time and trigger-based customer journeys.
Ensure lead data quality, segmentation logic, and identity resolution.
Implement dynamic content and AMPScript, Einstein recommendations, behavioral targeting, and scoring.
Monitor lead data deliverability, frequency caps, and cross-channel fatigue rules to protect the premium customer experience.
Ensure compliance with GDPR, CAN-SPAM, CCPA, TCPA.
Ensure compliance with Legal and Security standards.
Manage agencies and implementation partners.

Benefits

Benefits Start Day 1 for Full-Time Colleagues - No Waiting Period!
Competitive pay
Performance incentives
Multiple avenues to grow your career
Training and development programs available
Tuition Reimbursement benefits (for FT Colleagues)
Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more
401(k) retirement plan with company-matching contributions
Vacation days & sick days
Company-paid holidays & floating holidays
A company mindset that prioritizes health, safety, and flexibility