DATABASE MARKETING MANAGER

Chukchansi Gold Resort & Casino • Coarsegold, CA

1d • $43,000 - $58,000 • Onsite

About The Position

SUMMARY: Responsible for managing marketing initiatives using the available database(s) of customers, or potential customers, to promote the property through addressable and interactive media including: direct mail, email, telemarketing, mobile media, and website portal. ESSENTIAL DUTIES AND RESPONSIBILITIES include the following: Interacts effectively with the Public and Team Members. Performs excellent customer service at all times. Oversees direct mail, email, telemarketing, mobile media, and website portal initiatives. Oversees implementation of marketing’s day-to-day direct mail strategies. Oversees the database marketing campaign production schedule, interfacing with relevant departments and vendors to help insure deadline requirements are met. Manages customer communication production and delivery with direct marketing vendors. Manages US Postal Service permits and insures accounts are adequately funded and discounted rate requirements are met (NCOA, database hygiene, etc.). Approves customer communications for accuracy of promotional offers and creative (free slot play, food comps, hotel comps, etc. issued through database marketing). Oversees data entry, database hygiene, offer distribution, etc. with a strict adherence to gaming regulations and policies and procedures. Conducts promotional configuration and prize codes for all promotions and promotional offers. Oversees scheduled and requested audits of marketing offers tracked through the database to help protect company assets (free slot play, hotel offers, rewards, etc.). Oversees analysis (using SQL, Advanced Excel and other analytics tools) that supports efficient execution of day-to-day Marketing activities. Works closely with IT to coordinate data resources, tools, and database configurations. Manages analytics project requests and business intelligence projects. Oversees and/or executes ad hoc reporting and database analytics requests. Oversees the development and maintains marketing reports (customer acquisition and retention, profitability per customer, recency, etc.). Works closely with the property analysts to measure success of database marketing programs (ROI, incremental revenue, etc.). Creates clustering and segmentation strategies for marketing campaigns. Executes segmentation rules and lists for campaigns. Serves as the marketing expert for available database promotions, elements and analytics capabilities. Champions the adoption of database efforts across the organization (rated play, targeted direct marketing, a/b testing, personalization) that will improve business initiatives. Serves as a power user for the player tracking system and analytics tools to advance the awareness and use of them throughout the organization. Provides input on the testing framework and business rules (campaign planning, customer contact strategy, etc.). Makes recommendations on campaign design and select attributes to be tested to support business objectives (factors, sample sizes, creative, etc.). Develops and executes effective direct mail and database marketing programs targeted to both new and existing guests. Works with the creative team to ensure that the recipients of our communications are as tuned as the messages we want to send. Executes and tracks guest account promotional offer adjustments related to database marketing customer service calls/emails. Develops, submits and manages the database marketing budget and monthly financial forms/reports. Assists in the overall development of marketing strategic plans and budget. Oversees all database marketing team members and is responsible for scheduling, performance reviews, delegation of duties, etc. Pursues, evaluates, manages and develops vendor relationships for database marketing projects Reviews entertainment blocks, comp ticket distribution and seating configurations in the ticket vendor system. Ushers as needed by management for events. Performs any other reasonable requests made by management to support marketing efforts. Maintains a consistent, regular attendance record.

Requirements

• Bachelor’s degree in Database Management, Mass Communications/Journalism, Marketing, Print Media Management, Business Administration, Business Finance or a related field of study required.
• Minimum two years professional casino or resort experience in database analysis and/or data driven marketing campaigns in a management capacity required.
• Strong organizational and interpersonal skills required.
• Strong proofreading/editing skills; strong critical thinking skills; ability to offer constructive criticism to graphic designers; strong market segmenting skills with understanding of how to target specific demographics; proven marketing communications expertise and knowledge; understands the application of various media to achieve marketing communication objectives; strong customer service phone skills; understanding of database table structures preferred with education or experience in authoring SQL queries and advanced experience with MS Excel required.
• Ability to read, analyze, and interpret documents, such as safety rules, operating and maintenance instructions, and procedure manuals.
• Ability to write routine reports and correspondence.
• Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions, and decimals.
• Ability to apply commonsense understanding to carry out instructions furnished in written, oral or diagram form.
• Ability to deal with problems involving several concrete variables.

Nice To Haves

• understanding of database table structures preferred with education or experience in authoring SQL queries and advanced experience with MS Excel required.

Responsibilities

• Responsible for managing marketing initiatives using the available database(s) of customers, or potential customers, to promote the property through addressable and interactive media including: direct mail, email, telemarketing, mobile media, and website portal.
• Interacts effectively with the Public and Team Members.
• Performs excellent customer service at all times.
• Oversees direct mail, email, telemarketing, mobile media, and website portal initiatives.
• Oversees implementation of marketing’s day-to-day direct mail strategies.
• Oversees the database marketing campaign production schedule, interfacing with relevant departments and vendors to help insure deadline requirements are met.
• Manages customer communication production and delivery with direct marketing vendors.
• Manages US Postal Service permits and insures accounts are adequately funded and discounted rate requirements are met (NCOA, database hygiene, etc.).
• Approves customer communications for accuracy of promotional offers and creative (free slot play, food comps, hotel comps, etc. issued through database marketing).
• Oversees data entry, database hygiene, offer distribution, etc. with a strict adherence to gaming regulations and policies and procedures.
• Conducts promotional configuration and prize codes for all promotions and promotional offers.
• Oversees scheduled and requested audits of marketing offers tracked through the database to help protect company assets (free slot play, hotel offers, rewards, etc.).
• Oversees analysis (using SQL, Advanced Excel and other analytics tools) that supports efficient execution of day-to-day Marketing activities.
• Works closely with IT to coordinate data resources, tools, and database configurations.
• Manages analytics project requests and business intelligence projects.
• Oversees and/or executes ad hoc reporting and database analytics requests.
• Oversees the development and maintains marketing reports (customer acquisition and retention, profitability per customer, recency, etc.).
• Works closely with the property analysts to measure success of database marketing programs (ROI, incremental revenue, etc.).
• Creates clustering and segmentation strategies for marketing campaigns.
• Executes segmentation rules and lists for campaigns.
• Serves as the marketing expert for available database promotions, elements and analytics capabilities.
• Champions the adoption of database efforts across the organization (rated play, targeted direct marketing, a/b testing, personalization) that will improve business initiatives.
• Serves as a power user for the player tracking system and analytics tools to advance the awareness and use of them throughout the organization.
• Provides input on the testing framework and business rules (campaign planning, customer contact strategy, etc.).
• Makes recommendations on campaign design and select attributes to be tested to support business objectives (factors, sample sizes, creative, etc.).
• Develops and executes effective direct mail and database marketing programs targeted to both new and existing guests.
• Works with the creative team to ensure that the recipients of our communications are as tuned as the messages we want to send.
• Executes and tracks guest account promotional offer adjustments related to database marketing customer service calls/emails.
• Develops, submits and manages the database marketing budget and monthly financial forms/reports.
• Assists in the overall development of marketing strategic plans and budget.
• Oversees all database marketing team members and is responsible for scheduling, performance reviews, delegation of duties, etc.
• Pursues, evaluates, manages and develops vendor relationships for database marketing projects
• Reviews entertainment blocks, comp ticket distribution and seating configurations in the ticket vendor system.
• Ushers as needed by management for events.
• Performs any other reasonable requests made by management to support marketing efforts.
• Maintains a consistent, regular attendance record.

Benefits

• competitive wages
• employee perks
• $43,000-$58,000 in benefits alone, including medical, vision, 401K with employer match and immediate vesting, life insurance, meals, reduced workday hours, paid time off and more
• free and discounted meals in the Team Dining Room
• paid time off
• holidays gifts and raffles
• discounts for Costco memberships, the Monterey Bay Aquarium, Six Flags, Verizon Wireless and Chukchansi Park

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees