Database Marketing Analyst (Corporate)

Caesars Entertainment•Las Vegas, NV

About The Position

WE ARE CAESARS At Caesars Entertainment, our Mission, Vision & Values reflect our unique purpose, providing people with possibilities and places to have fun. Our Mission, Vision & Values represent a unifying and inspiring way forward, and all Team Members are expected to uphold them. Our Mission: “Create the Extraordinary” Our Vision: “We create spectacular worlds that immerse, inspire and connect you. We don’t perform magic; we create it with excellence.” Our Values: “Blaze the Trail, Together We Win, All-In on Service” Our corporate social responsibility framework, People Planet Play, represents our continuous dedication to enhancing economic development, uplifting the wellbeing of our Team Members and their families, and making positive contributions to the communities we operate in. JOB SUMMARY The Database Analyst is a hybrid role and is responsible for timely and accurate processing of company-wide list requests and complex ad hoc queries. Helps build and maintain corporate database tools to increase productivity. Ensures the processes around data manipulation are efficient, accurate and meet the highest levels of data security. HOW YOU WILL CREATE THE EXTRAORDINARY The ability to write queries to extract data from multiple databases and summarize data for meaningful data comparisons is critical to this position, with expert level knowledge of the relational databases, including table and join structures, what the data means, and what the data can be used to measure. Helps define requests for support from other business areas, especially properties. Supports clients in developing strategic database marketing segmentation programs which improve marketing efficiencies. Follows suppression processes to ensure that we are in compliance with our legal obligations to suppress prohibited individuals from our mailings. Manages all queries and list requests to ensure confidentiality of guest information. Cross Property lists. Execute cross property lists and deliver within required time parameters to property marketing teams Daily Coordination of DAT Team. Ensure all lists are provided on time and are accurate Responsible for Adhoc Data Pulls Understanding and interpreting the needs of Marketing Requests

Requirements

Quantitative college degree or equivalent work-experience
3+ years of experience in complex data manipulation and/or advanced programming
Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
Strong organizational and facilitating skills
Detail oriented
Ability to prioritize and manage time
Knowledge of relational database query tools, including reading and writing SQL
Ability to develop and maintain detailed project plans and ensure completion of associated tasks
Must respond quickly and effectively to changing business environment
Understanding of Marketing systems and database architecture
Outstanding organizational skills are a must, as is the ability to manage multiple priorities simultaneously
A team player with extremely strong data mining communication and interpersonal skills

Nice To Haves

Ideally, has previous exposure to Caesars databases and tools

Responsibilities

Processing company-wide list requests
Processing complex ad hoc queries
Build and maintain corporate database tools to increase productivity
Ensuring efficient and accurate data manipulation
Ensuring the highest levels of data security
Write queries to extract data from multiple databases
Summarize data for meaningful data comparisons
Define requests for support from other business areas, especially properties
Supports clients in developing strategic database marketing segmentation programs which improve marketing efficiencies
Follows suppression processes to ensure that we are in compliance with our legal obligations to suppress prohibited individuals from our mailings
Manages all queries and list requests to ensure confidentiality of guest information
Execute cross property lists and deliver within required time parameters to property marketing teams
Daily Coordination of DAT Team
Responsible for Adhoc Data Pulls
Understanding and interpreting the needs of Marketing Requests