Database Marketing Analyst

Live! Casino and Hotel Maryland • Hanover, MD

2d

About The Position

Why We Need Your Talents:
The Database Marketing Analyst is responsible for the successful execution of Marketing Campaigns, including but not limited to: campaign build, list generation, program build, execution, reporting. In addition, database marketing analyst is responsible for ensuring the integrity and success of the player tracking databases.

Requirements

• Understanding of SQL or other relational database systems
• Strong analytical thinking and the ability to interpret data with guidance
• High attention to detail and commitment to data accuracy
• Ability to maintain strict confidentiality with customer information, financial data, marketing plans, and policies.
• Maintain a pleasant, friendly, and welcoming attitude.
• Maintain mental concentration for significant periods of time
• Strong Excel Skills
• Flexible schedule
• Team player
• A four (4)-year degree in related fields or equivalent work experience.
• One (1) to three (3) years of experience in database marketing and data analysis or relevant field
• Must be able to comply to state gaming regulations and obtain gaming license in all jurisdictions Live! Casino operates in.
• Ability to: Stand for extended periods of time.
• Reach for specific objects at short distances in local working area.
• Sit 60% of the time
• Occasionally lift up to 50 lbs
• Use of stairs and elevators

Responsibilities

• Gather criteria, build, and modify all Marketing Campaigns in Campaign Management Tool.
• Responsible for building programs in other supporting Marketing tools. As well as, program execution, list generations, troubleshooting, data validation, etc.
• Assists in gathering data used for analysis of Direct Mail Programs, Events, Promotions, Entertainment, and any other Marketing functions that are designed to increase revenue and loyalty.
• Assist in Program Proformas and Postformas.
• Assist with developing, executing and maintaining routine reporting, as well as, adhoc reporting and analysis to measure success of database programs and initiatives.
• Responsible to ensure guests have an enjoyable gaming experience maintaining an accurate player tracking system. Ensures integrity of the data held within the player tracking system(s).
• Develops strong accountable working relationship with casino hosts, player club team to ensure accurate reporting and maintenance of player’s activity.
• Assist with other major Marketing programs.
• Respond to guest inquiries through multiple inbound channels in timely fashion.
• Other duties as assigned

Benefits

• Comprehensive health coverage for full-time and part-time Team Members and their eligible dependents
• Generous retirement savings options are available.
• Free uniforms
• Free parking
• Discounted meals
• Service and Attendance bonuses
• Tuition reimbursement
• Discounts on hotels, theme parks, travel, and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 251-500 employees