Database Marketing Analyst (Data Science)

The Globe and Mail•Toronto, ON

10d•Hybrid

About The Position

The Globe and Mail is seeking an experienced Database Analyst, Database Marketing (Revenue) to support our subscriber growth, engagement, and revenue strategies in a highly competitive digital landscape. Reporting to the Manager, Database Marketing, this role is responsible for building and maintaining high-quality customer audiences, enabling data-driven multi-channel marketing initiatives, and delivering actionable insights that improve subscriber experiences. The successful candidate will leverage advanced SQL, Customer Data Platforms (CDPs), and disparate customer data sources to power personalized campaigns across email, web, app, and off-platform digital channels. This role plays a critical part in automating campaign workflows, ensuring data accuracy and privacy compliance, and acting as a steward of subscriber data quality. This is an existing vacancy, and this position is a hybrid role based in Toronto.

Requirements

Bachelor’s degree in Computer Science, Data Analytics, Database Marketing, or a related field.
3-5 years of experience performing database analytics or marketing operations supporting customer acquisition, retention, and engagement.
Advanced SQL skills (Oracle SQL / PL-SQL), including automation of scheduled jobs and campaign workflows.
Strong experience working with CRM systems and marketing automation platforms, particularly Customer Data Platforms (CDPs).
Proven experience building email and SMS contact lists using SQL.
Solid understanding of relational database principles, data modeling, and data hygiene.
Strong analytical skills in data mining, statistical analysis, and reporting.
Excellent communication skills with the ability to explain technical concepts to non-technical stakeholders.
Experience with big data and analytics platforms (e.g., Snowflake, Amplitude).
Working knowledge of JavaScript, Python, R, or HiveQL.
Hands-on experience with Tableau or equivalent BI tools.
Working knowledge of HTML for email development.
Experience with AI-enabled data cleaning, deduplication, and enrichment tools.
Extremely detail-oriented with strong quality-assurance mindset
Ability to manage multiple initiatives under tight deadlines
Highly organized with strong prioritization skills
Collaborative team player who shares knowledge and best practices
Self-motivated, adaptable, and comfortable working with minimal supervision

Responsibilities

Translate business and marketing requirements into executable database-driven marketing campaigns, primarily for email and digital channels.
Build and maintain accurate and scalable audience segments using customer profile, transactional, and behavioral data.
Support a comprehensive subscriber contact strategy, including preference management, exclusions, and consent requirements.
Develop automated and recurring campaign solutions using Oracle SQL, PL/SQL, and JavaScript.
Design and implement customer journeys that support acquisition, retention, engagement, and revenue goals.
Leverage the Customer Data Platform to deliver personalized and targeted customer experiences.
Consolidate and harmonize data from multiple CEM, CRM, and digital data sources to support journey execution.
Design and execute test-and-learn frameworks, including A/B testing and target vs. control campaigns across channels.
Perform end-to-end quality assurance to ensure campaign logic, data outputs, and creative assets align with business requirements.
Identify efficiencies, risks, and optimization opportunities throughout the campaign lifecycle.
Analyze campaign performance using SQL, Tableau, and Amplitude, identifying trends, insights, and areas for improvement.
Produce both ad-hoc and recurring reporting to support revenue and engagement objectives.
Clearly communicate insights and recommendations to internal stakeholders to inform future strategy.
Partner with application development and analytics teams to support database design, coding standards, and QA processes.
Ensure all marketing data outputs are accurate, compliant, and privacy-safe.
Act as an advocate for subscriber data protection, data hygiene, and compliance with privacy legislation.

Benefits

Competitive compensation to ensure we hire, retain and reward team members
Hybrid work environment that promotes work-life balance
Generous vacation and flexible work arrangements
Parental leave top-up
Competitive health and dental benefits
Defined Benefit pension plan
Annual wellness subsidy
On-site chiropractor and registered massage therapist
Employee and family assistance program
Free digital subscription to globeandmail.com and 40% off other Globe products
Education assistance for external training courses
Lateral and upward advancement opportunities for rewarding and developing careers.
Mentorship and collaborative peer-to-peer learning and have both formal and informal programs in place to encourage knowledge-sharing.
Support continuing education and provide both internal and external opportunities for training and development.