This role involves leading client engagements for advanced analytics, including Media Mix Modeling, Message Mix Modeling, Multi-Touch Attribution, and Forecasting. The position also supports testing, experimentation, and optimization. The responsibilities are end-to-end, covering the sale of new work through to the delivery of results. The role includes developing frameworks and approaches for marketing science, creating bespoke offerings, and employing best-in-class tooling to develop proprietary Martech in partnership with Technology and Media practices. A key aspect is identifying new and innovative data sets to enhance existing modeling or create new models, and clearly articulating statistical results to clients to ensure continued engagement and implementation.
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Job Type
Full-time
Career Level
Senior