Data Scientist (MMM)

FocusKPI Inc. • Bentonville, AR

3d • Onsite

About The Position

FocusKPI is seeking a Data Scientist with MMM (Media Mix Modeling) experience to enable deep media insights through advanced analytics for our client, one of the largest retailers and e-commerce companies in the U.S. This is a full-time position located on-site at Bentonville, AR. The role involves performing hands-on coding to retrieve and analyze large datasets, integrating disparate data sources, and leveraging state-of-the-art analytics best practices to deliver actionable insights. The Data Scientist will also manage and streamline data extraction, assess new data sources, and collaborate with a cross-functional team to ensure data quality. A key responsibility includes helping with media mix models to connect the impact of marketing tactics with business outcomes.

Requirements

• Ph.D. degree in statistics/mathematics, engineering, computer science, economics, or a related field.
• Minimum of a Master's degree in related educational field.
• 4+ years of industry experience in a data, analytics, and data science role
• Experience with advertising, measurement, and/or digital marketing analytics
• Experience with advertising technology platforms, Ad servers, DSPs, DMPs, etc.
• Proficient coding skills (SQL/Python/R)
• Deep knowledge of relational database capabilities and experience with big data technologies (Hive/Hadoop)
• Proficient BI/BA data visualization tools (Tableau, Power BI, ThoughtSpot, Looker, etc.)
• Experience working with Marketing Mix Modeling (MMM) and/or Multi-Touch Attribution Models (MTA) is mandatory
• Experience with Modeling and Machine Learning
• Experience with cloud technologies such as GCP, AWS, and Azure
• Experience in integrating, structuring, and analyzing large amounts of data from diverse sources
• Strong project management skills, attention to detail, and documentation skills.
• Strong written and verbal communication with the ability to communicate complex technical topics clearly to a range of audiences and to ‘tell a story that provides insight into the business
• Passion for working in a fast-paced agile environment.
• A collaborative mindset and sense of curiosity
• Experience with predictive modeling algorithms and optimization techniques
• Experience applying statistics to business problems
• MMM/MTA experience is mandatory for a minimum of 3 years.

Responsibilities

• Perform hands-on coding to retrieve and analyze large datasets using Python and SQL
• Integrate disparate data sources and leverage state-of-the-art analytics best practices to deliver integrated, actionable insights to partners and stakeholders
• Manage and streamline the data extraction process with great attention to details
• Assess the potential usefulness, validity, and rigor of new data sources
• Work with a cross-functional team to ensure that the quality of the data are of the highest standard
• Help with media mix models to connect the impact of marketing tactics and business short-term and long-term outcomes

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Ph.D. or professional degree