Data Scientist, Advertising, AMPI Measurement

AmazonSeattle, WA
Onsite

About The Position

Amazon is investing heavily in building a world-class advertising business, and we are responsible for defining and delivering a collection of advertising tools and products that drive discovery and Advertiser success. Our products are strategically important to our Retail and Marketplace businesses, driving long-term growth. We deliver billions of ad impressions and millions of clicks daily and are breaking fresh ground to create world-class products. We are highly motivated, collaborative, and fun-loving with an entrepreneurial spirit and bias for action. The Marketing Effectiveness & Attribution Science team develops causal inference and machine learning systems to measure the impact of marketing programs across Amazon's advertising ecosystem. We build production-grade attribution models that help business teams understand what's working, optimize resource allocation, and drive advertiser growth. Our work sits at the intersection of econometrics, scalable ML systems, and high-stakes business decisions. As a Data Scientist on this team, you will own end-to-end modeling pipelines — from problem formulation and experimental design to model development, productionization, and stakeholder communication.

Requirements

  • 3+ years of data querying languages (e.g. SQL), scripting languages (e.g. Python) or statistical/mathematical software (e.g. R, SAS, Matlab, etc.) experience
  • 2+ years of data scientist experience
  • 3+ years of machine learning/statistical modeling data analysis tools and techniques, and parameters that affect their performance experience
  • Bachelor's degree
  • Experience applying theoretical models in an applied environment

Nice To Haves

  • Experience in Python, Perl, or another scripting language
  • Experience in a ML or data scientist role with a large technology company
  • Knowledge of relevant statistical measures such as confidence intervals, significance of error measurements, development and evaluation data sets, etc.

Responsibilities

  • Partner with cross-functional teams to translate business questions into rigorous causal inference problems
  • Design observational studies and quasi-experiments to measure marketing effectiveness when traditional A/B tests are infeasible
  • Work with data engineering to instrument new data pipelines when existing data cannot answer the causal question
  • Own and evolve production attribution models across multiple marketing channels
  • Build and maintain causal inference pipelines using methods such as Difference-in-Differences, Synthetic Control, Double Machine Learning, and Media Mix Models
  • Develop scalable PySpark and Python codebases that process large-scale event data
  • Continuously improve model accuracy through feature engineering, heterogeneity analysis, and sensitivity testing
  • Investigate anomalies in model outputs and deep-dive to identify root causes
  • Develop automated data quality checks and model diagnostics
  • Research and prototype next-generation measurement methods
  • Present findings to senior leadership with clear recommendations
  • Build dashboards and self-service tools that enable stakeholders to explore results independently
  • Write production-quality Python code for data analysis, model training, and result publishing

Benefits

  • health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching
  • paid time off
  • parental leave
  • sign-on payments
  • restricted stock units (RSUs)
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