Data Insights & Marketing Targeting Manager

TD•Wilmington, DE

10d•$96,130 - $155,950•Hybrid

About The Position

This role is not eligible for TD work visa support or sponsorship (e.g., H-1B, F-1 OPT/STEM OPT, TN or other work visa authorizations). Applicants must have authorization to work in the United States without current or future need for TD sponsorship. The Data Insights & Marketing Targeting Manager is a key member of the U.S. Marketing organization, responsible for leveraging data-driven insights to inform marketing strategies, optimize audience targeting, and support the successful execution of acquisition, growth, retention, and engagement campaigns. This role combines advanced analytical expertise with strong business acumen to transform complex data into actionable marketing intelligence. Utilizing tools such as SAS, SQL, Python, Databricks, and Salesforce Data Cloud, the specialist performs in-depth analysis, develops audience segmentation strategies, and delivers insights that drive customer engagement, business growth, and measurable marketing outcomes. The successful candidate will develop deep subject matter expertise across customer, product, and marketing data assets, enabling them to identify trends, uncover opportunities, and solve business challenges through data. Working closely with Marketing, Business Line, Compliance, and Technology partners, the specialist will influence targeting strategies, support data-driven decision making, and communicate insights through presentations, reports, and other supporting materials.

Requirements

Undergraduate degree or advanced technical degree preferred (e.g., math, physics, engineering, finance or computer science)
Graduate's degree preferred with either progressive project work experience, or;
5+ year of relevant experience; higher degree education and research tenure can be counted
Applicants must have authorization to work in the United States without current or future need for TD sponsorship.

Nice To Haves

Hands-on experience in executing marketing campaigns with Salesforce Data Cloud & Marketing Cloud
Actual hands-on experience in creating audiences in Data Cloud and activating them
In-depth hands-on experience with data analysis in a database environment using SAS, SQL, Python or R in formulating relevant and meaningful data analysis
Experience in leveraging marketing segmentation techniques using customer and prospect data for targeting campaigns
Strong communication skills to interact with stakeholders and influence marketing strategy

Responsibilities

Translate business and marketing strategies into detailed campaign data specifications, defining targeting criteria, audience selection logic, campaign parameters, and execution requirements while ensuring successful navigation through Compliance and governance approvals.
Serve as a subject matter expert on marketing data assets, leveraging analytical tools such as SAS, SQL, Python, and Databricks to conduct complex data analysis, validate targeting strategies, and support campaign execution.
Utilize Salesforce Data Cloud capabilities, including Audience Creation, Data 360 Queries, Query Editor, Data Transforms, Activations, and segmentation tools to develop and deploy targeted customer audiences.
Conduct advanced customer, campaign, and performance analyses to identify trends, opportunities, and actionable insights that improve marketing effectiveness and drive business results.
Partner with Marketing Planners, Business Line stakeholders, Compliance, Technology, and other cross-functional teams to support the development and execution of customer communications and marketing campaigns.
Continuously evaluate and improve audience targeting methodologies, segmentation approaches, and data processes to increase efficiency, accuracy, and campaign performance.