Data Engineer

Yamaha Motor Corporation, USAKennesaw, GA
Onsite

About The Position

Yamaha has an opportunity for a Data Engineer to join our Digital Transformation group in Kennesaw, GA (relocation not available).  This position will design, build, and scale a Customer Data Platform (CDP) that delivers a true Customer 360. This role will be responsible for data engineering, analytics enablement, and growth strategy, powering cross-sell, CLV measurement, and propensity modeling across product lines.   (Note: Candidates must be authorized to work in the U.S. Visa sponsorship is not available)

Requirements

  • Bachelor’s degree in Information Systems or a related field.
  • 7+ years of data engineering experience, including 5+ years with enterprise CDPs and 3+ years with Salesforce Data Cloud (or equivalent).
  • Strong expertise in SQL, cloud data warehouses (e.g., BigQuery), and building analytics- and activation-ready data pipelines using Python, dbt, and modern data platforms.
  • Experience with digital and behavioral data (e.g., GA4), identity resolution, customer data modeling, and enterprise-scale data integration.
  • Hands-on experience with APIs, ETL/ELT tools, and Salesforce Data Cloud ingestion, modeling, and governance.
  • Ability to design scalable data architectures independently while balancing technical best practices with business outcomes.

Responsibilities

  • Architect and develop a Customer 360 using Salesforce Data 360 (formerly Data Cloud), integrating first-party and digital data (GA4, CRM, transactional, product usage).
  • Ensure data quality, governance, and compliance (PII handling, consent, privacy).
  • Translate business questions into data structures that support analytics, AI/ML, and activation.
  • Develops and deploys propensity models to support customer segmentation, targeting, and personalization initiatives
  • Design and maintain scalable data pipelines (batch and zero-copy) to ingest, unify, and activate customer data.
  • Build identity resolution and data harmonization models to support cross-product insights and personalization.
  • Partner with analytics, marketing, and product teams to enable cross-sell identification, CLV modeling, and propensity-to-buy use cases.
  • Contribute to CDP roadmap decisions and evaluate emerging data technologies.

Benefits

  • 401(k) and Profit Sharing
  • Fertility Benefits
  • 37.5 hour work-week
  • Medical, Dental, Vision
  • Life and AD&D Insurance
  • Wellness Program
  • Short-Term Disability Coverage (for hourly roles)
  • Long-Term Disability
  • Student Debt Repayment Benefits
  • Ability to borrow Yamaha product
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