Data Analyst

Shine United•Madison, WI

19d•Onsite

About The Position

This role is for a Data Analyst who excels at building insightful dashboards and uncovering the stories within data. The ideal candidate is comfortable with numbers but focuses on interpreting their meaning to provide actionable recommendations. They should be fluent in measurement frameworks and strategic conversations, capable of explaining complex analysis clearly without oversimplifying. As a Data Analyst within the Media department, this position will partner closely with the Director of Digital Media, Account Service, and creative teams. Responsibilities include analyzing cross-channel performance data, identifying trends and opportunities, guiding measurement frameworks, and supporting tracking and reporting solutions to provide clients with a clear understanding of campaign effectiveness and the reasons behind it. This is an opportunity for an analytical mind with strategic instincts to apply their skills in an environment that values both.

Requirements

3–5+ years of experience in digital marketing analytics, media analytics, or a similar role (agency experience preferred).
Strong proficiency in web analytics platforms (GA4 required).
Experience with tag management systems (Google Tag Manager preferred).
Experience with data visualization tools (TapClicks preferred).
Working knowledge of paid media platforms (Google Ads, Meta, LinkedIn, programmatic DSPs) and corresponding conversion APIs where applicable.
Ability to synthesize data into clear, actionable insights for non-technical audiences.
Understanding of attribution models and incrementality testing.
Experience with server-side analytics platforms.
Exposure to marketing mix modeling or advanced analytics frameworks.

Nice To Haves

Experience with SQL and/or Python for data analysis, including implementation of Meridian
Familiarity with CRM data integration and customer journey analysis.

Responsibilities

Collaborate with media team members to design and maintain automated dashboards (e.g., TapClicks, NinjaCat, Google Data Studio) that clearly communicate performance, insights and opportunities to internal teams and clients.
Analyze performance data across paid media channels (search, social, programmatic, etc.), owned channels (email, social, etc.), and web analytics platforms.
Develop insights that drive campaign optimization, budget allocation, audience strategy, and creative testing strategy.
Identify trends, performance anomalies, and growth opportunities.
Collaborate with Shine’s in-house web development team and client teams to implement and validate tracking solutions (GA4, GTM, media platform pixels, conversion APIs, server-side analytics platforms, etc.).
Ensure proper data collection architecture across client websites and landing pages.
Troubleshoot data discrepancies and tracking issues.
Maintain documentation of measurement frameworks and tagging structures.
Partner with account service to align data insights with client KPIs and business objectives.
Support development of test-and-learn agendas, measurement plans, and quarterly business reviews.