Analyst Data

AirReps•WALLER, TX

18d

About The Position

The Data Analyst executes the production, analysis, and dissemination of customer and operational metrics to key business stakeholders. The role turns data into actionable insights and recommendations, with a focus on business decisions, customer experience, and long-term business value. The position works across a fast-moving organization and collaborates with teams throughout the company to identify and use data that supports business goals. The analyst develops an understanding of enterprise data structures and sources, improves measurement and reporting capabilities, evaluates marketing and promotional performance, and uses business intelligence solutions to help decision-makers monitor and predict company performance. The role also supports customer research and segmentation, Voice of Customer analysis, Customer Journey measurement, data set creation, database maintenance, workflow assessments, and ad hoc marketing analysis. The role has broad theoretical job knowledge typically obtained through advanced education. Work consists of structured assignments under close supervision, with no discretion to deviate from established procedures; problems are generally not difficult or complex. The position explains facts, policies, and practices related to its job area. It reports to the Sr. Mgr., Strategic Analytics & Insights (Head of Strategic Analytics and Insights Department) and has no people-management responsibilities.

Requirements

0–3 years of work experience in a Marketing or BI Analyst role.
Proven experience as a BI Analyst working with eCommerce, retail, marketing, and/or web development applications.
Experience solving complex business problems involving substantial analytics.
Bachelor’s degree in Marketing, Business, Engineering, Statistics, Mathematics, Economics, or another related degree with a strong quantitative emphasis.
Strong data storytelling skills, including the ability to produce actionable information and insights rather than only perform data crunching.
Ability to put results into context with overall business goals and performance.
Proficiency in MS Office, especially Excel, and Access; ability to translate data insights into PowerPoint presentations.
Proficiency with BI tools such as Tableau, DOMO, or Microsoft BI.
Experience with Qualtrics or other survey tools.
Ability to work effectively on a team and independently.
Excellent verbal and written communication skills, including communicating with people at different organizational levels.
Strong analytical skills and attention to detail.
Ability to grasp complex concepts and systems quickly.
Ability to manage multiple projects and shift direction quickly.
Intellectual curiosity and a strong interest in using data to solve problems.
Good judgment, a strong work ethic, and integrity.
Ability to perform essential responsibilities with or without reasonable accommodations.

Nice To Haves

Digital marketing-based experience.
HVAC industry experience; preferred but not required.
Understanding of relational databases with experience in SQL or R.
Optional master’s degree in Business Administration or Marketing.
Comfort with experimentation and testing Minimum Viable Products to determine whether proposed business models or solutions can scale.

Responsibilities

Develop a deep understanding of the organization’s data structure and identify improvements that enable robust data analysis.
Understand enterprise data sources, connect them to data strategy, and evolve measurement and tracking of key data points to support data-driven decisions.
Evaluate the effectiveness and financial impact of marketing programs and promotional activities.
Collect and provide quantitative and qualitative information to measure marketing effectiveness and answer strategic business questions.
Track performance and create KPIs for customer programs to help improve results.
Gather and analyze external market and economic data, identify correlations with industry and business activity, and provide regular insights.
Use BI solutions to improve data timeliness and visibility for decision-makers monitoring, measuring, or predicting company performance.
Assist with maintenance and management of the Marketing SQL database.
Conduct marketing research and analysis for customer targeting, segmentation, and Customer Lifetime Value tracking across the enterprise.
Enable Voice of Customer data collection, tracking, and analysis to improve customer experience for homeowners, contractors/dealers, and distributors.
Understand current and target Customer Experience and Customer Journey; create a dashboard to measure key metrics and identify gaps and areas requiring attention or investment.
Create data sets when little or no data is available to inform marketing analysis.
Collaborate with Marketing, Sales, Operations, Finance, Logistics, and IT to identify data sets and their potential value; engage third-party vendors and customers as needed.
Engage third-party data providers to strengthen data models as needed.
Support internal workflow assessments to identify inefficiencies, particularly those involving Marketing, and propose more efficient processes and procedures.
Provide data and ad hoc analysis to support marketing managers.
Perform additional projects and duties to support ongoing business needs.