Analyst Data

Daikin•Waller, TX

About The Position

The Data Analyst produces, analyzes, and disseminates customer and operational metrics to business stakeholders. The role turns data into actionable insights, recommends business decisions based on analysis, and supports efforts to improve the customer experience and create long-term business value. It involves understanding enterprise data sources and structure, improving measurement and reporting, evaluating marketing programs, and collaborating across departments to identify and use data effectively. Work is closely supervised and structured, with limited discretion to deviate from established procedures; problems are generally not difficult or complex. The position requires broad theoretical job knowledge typically obtained through advanced education. The role supports marketing research, customer targeting and segmentation, Customer Lifetime Value tracking, Voice of Customer analysis, customer-journey measurement, business intelligence reporting, and workflow improvements. It also provides ad hoc analyses and other project support for ongoing business needs. The position reports to the Sr. Mgr., Strategic Analytics & Insights (Head of Strategic Analytics and Insights Dept.) and has no people-management responsibilities.

Requirements

Bachelor’s degree in Marketing, Business, Engineering, Statistics, Mathematics, Economics, or another related degree with a strong quantitative emphasis.
0–3 years of work experience in a Marketing or BI Analyst role.
Proven experience as a BI Analyst working with eCommerce, retail, marketing, and/or web development applications.
Experience solving complex business problems involving substantial analytics.
Strong data storytelling ability: produce actionable information and insights, not just data crunching.
Ability to contextualize results in light of overall business goals and performance.
Comfort with experimentation and testing Minimum Viable Products to determine whether proposed business models or solutions can scale.
Proficiency in MS Office, especially Excel, and Access; ability to translate data insights into PowerPoint presentations.
Proficiency with BI tools such as Tableau, DOMO, or Microsoft BI.
Experience with Qualtrics or other survey tools.
Understanding of relational databases; experience in SQL or R preferred.
Ability and desire to work on a team and go the extra mile when needed.
Ability to work independently.
Excellent verbal and written communication skills, including communication with people at different organizational levels.
Strong analytical skills and attention to detail.
Ability to grasp complex concepts and systems quickly.
Ability to manage multiple projects and shift direction quickly.
Intellectual curiosity and a strong passion for using data to solve problems.
Ability to apply good judgment, a strong work ethic, and integrity on the job.
Must be able to perform essential responsibilities with or without reasonable accommodations.

Nice To Haves

Digital Marketing-based experience preferred.
HVAC industry experience preferred but not required.
Optional Master’s degree in Business Administration or Marketing.

Responsibilities

Understand the organization’s data structure and identify improvements that enable robust data analysis.
Understand enterprise data sources, connect them to data strategy, and evolve measurement and tracking of key data points for data-driven decisions.
Evaluate the effectiveness and financial impact of marketing programs and promotional activities.
Collect and provide quantitative and qualitative information to measure marketing effectiveness and answer strategic business questions.
Track performance and create KPIs for customer programs to help improve results.
Analyze external market and economic data, identify correlations to industry and business activity, and provide regular insights.
Use BI solutions to improve data timeliness and visibility for decision-makers monitoring, measuring, or predicting company performance.
Assist with maintenance and management of the Marketing SQL database.
Conduct marketing research and analysis to inform customer targeting and segmentation and track Customer Lifetime Value across the enterprise.
Enable Voice of Customer data collection, tracking, and analysis to improve customer experience for homeowners, contractors (dealers), and distributors.
Understand current and target Customer Experience and Customer Journey; create a dashboard to measure key metrics and identify gaps and areas requiring attention or investment.
Create new data sets when little or no data is available to inform marketing analysis.
Collaborate with Marketing, Sales, Operations, Finance, Logistics, and IT to identify new data sets and their potential value; engage third-party vendors and customers as needed.
Engage third-party data providers to strengthen data models as needed.
Support internal workflow assessments to identify inefficiencies, especially in Marketing, and propose more efficient processes and procedures.
Provide data and ad hoc analysis to support marketing managers.
Perform additional projects and duties to support ongoing business needs.