Data Analyst, LiveOps Digital Gaming

MattelEl Segundo, CA
4d

About The Position

Mattel Games Studios is seeking an experienced Data Analyst, LiveOps to take a key role in driving meaningful insights and providing recommendations to impact our business growth for a portfolio of upcoming games. The role will be supporting our game team and ensuring we are taking a data-driven approach towards success. This role will be responsible for taking projects end-to-end, from extracting data, building dashboards and communicating learnings to the broader team. The ideal candidate has a passion for mobile and free-to-play games, with a strong understanding of core F2P mechanics, monetization systems, and LiveOps strategies.

Requirements

  • 4+ Years of experience, preferably in F2P Mobile Gaming or data-driven field
  • Proficiency in data visualization using tools like Mixpanel, Tableau to create dashboards powering KPI evaluation at both the detail team level and summary executive level
  • Expert SQL proficiency in BigQuery, MySQL and ability to manage complex data sets efficiently
  • Solid experience with programming in Python
  • Strong foundation in applied statistics, such as A/B testing to validate and inform recommendations
  • Demonstrated ability to analyze complex datasets and derive actionable conclusions
  • Experience with experimentation design, execution, analysis in a LiveOps environment
  • Understanding of data and how it translates to unique player experiences
  • Comprehension of core KPI impact on product performance, especially when it comes to engagement, retention and monetization
  • Experience with database schema design
  • Ability to effectively communicate findings and recommendations to stakeholders of all levels, presenting insights clearly and concisely
  • Bachelor’s or Master’s Degree, preferably in Mathematics, Statistics, Business, or a related field

Responsibilities

  • Provide best-in-class support and collaborate with the LiveOps team to optimize game performance such as game features, player behavior and economy balancing
  • Analyze game performance across all stages of the development lifecycle and post launch, turning game data into actionable insights that drive improvements to retention, engagement and monetization
  • Design, run and analyze A/B tests to validate hypotheses for new features, in-game events, or promotions in collaboration with the LiveOps and Design teams
  • Build and maintain clear, actionable data visualizations and dashboards to track game KPIs
  • Help establish best practices and build publishing standards for telemetry and data analysis
  • Drive the execution of all analytics initiatives with precision and attention to detail
  • Collaborate with internal and external teams to help implement game telemetry to track game performance
  • Write ad-hoc SQL queries to extract and prepare data for dashboard visualization
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