Data Analyst II

Modea•Roanoke, VA

7d•Hybrid

About The Position

The Data Analyst II is a practitioner-level role designed for an analytics professional eager to master the intersection of marketing technology and healthcare business outcomes. In this role, you will play a vital part in delivering product and data analytics solutions for leading healthcare organizations, specializing in the healthcare digital experience. You will work within a collaborative, cross-functional consulting team, using data-driven insights to support strategic business decisions, improve digital experiences, and drive measurable outcomes. This role requires hands-on experience in product and web analytics with proficiency in Adobe Customer Journey Analytics (CJA). The ideal candidate is a curious "builder" who is ready to move beyond the "how" to master the "why," bridging the gap between complex technical features and tangible business value for our clients.

Requirements

2+ years of experience with digital analytics, technical consulting, or related analytical fields.
Demonstrated hands-on experience with Adobe Customer Journey Analytics (CJA) (implementation, workspace analysis, or configuration).
Proficient in data analysis, including data cleaning, transformation, and interpretation.
Bachelor’s Degree or equivalent work experience (CS, MIS, or Data Science preferred).
Must be legally authorized to work in the United States.

Nice To Haves

Proficiency in tag management platforms (Freshpaint, Tealium) and data visualization tools (Looker Studio, Tableau, PowerBI).
Strong SQL skills (complex queries, database optimization) and experience with R and/or Python.
Adobe certifications (e.g., CJA Business Practitioner) are strongly encouraged.
Experience in healthcare analytics, including familiarity with HIPAA compliance and unique healthcare data challenges.

Responsibilities

Set up, configure, and maintain tracking on healthcare websites and mobile apps to capture critical data points across user journeys.
Serve as a contributor on Adobe CJA implementations and ongoing support engagements—configuring data views, building workspace projects, and troubleshooting data discrepancies.
Work with engineering teams to implement and test tags and scripts using tools like Freshpaint or Tealium, ensuring accurate and HIPAA-compliant data collection.
Design and maintain tracking plans, including event naming conventions.
Produce high-quality client deliverables, including initial performance reports and solution documentation.
Analyze web and product analytics data to identify user behavior patterns, conversion trends, and opportunities for optimization.
Develop insights, dashboards, and regular reports using platforms like GA4, Heap, and Adobe CJA, ensuring clarity and relevance for healthcare stakeholders.
Utilize SQL, Python, or R to query, clean, and transform large datasets, enabling detailed analyses that drive client decision-making.
Own individual work streams within larger enterprise projects, hitting deadlines consistently while proactively communicating progress and potential blockers.
Present findings and recommendations clearly and conversationally during ad-hoc project milestone meetings, adapting to client needs and anticipating concerns.
Educate clients on best practices for analytics tracking, data interpretation, and the strategic use of analytics for business growth.
Analyze client requests to surface underlying business drivers and identify when to escalate risks or flag expansion opportunities.
Operate with a "builder" mindset, staying updated on industry trends in healthcare analytics, compliance, and data privacy.
Occasional travel to client sites (approx. 5-10%) and attendance at the annual company meeting.
Performs other duties as assigned that are reasonably within the scope of this position.