Dasher Marketing Manager - New Bets

DoorDash USA•Washington, DC

1d•$142,800 - $210,000

About The Position

This role sits within the Dasher Integrated Marketing team, which drives awareness, engagement, and sentiment among Dashers. Within the team, the Expansion Pod focuses on new business bets and emerging opportunities—from DashLink and DSD to Catering, Alcohol, and Parcels. We work closely with Product, Strategy, and Operations partners to bring new, innovative delivery experiences to market that expand what it means to dash with DoorDash. As a Manager, Dasher Integrated Marketing – Expansion & New Business Bets, you will be responsible for working with product management, business, marketing, and creative teams to drive supply, growth, and go-to-market strategies for emerging business areas that sit at the forefront of DoorDash’s growth. You’ll support strategic integrated marketing initiatives that drive awareness, adoption & excitement of new offer types for Dashers, and shape the marketing narrative that defines how Dashers engage with new earning opportunities. You’ll work on national GTM launches as well as scrappy ops tests to support the development and scaling of programs that increase engagement and retention within these non-Restaurant programs – such as Pro Shopper Rewards and New Dasher education for new offer types. You’ll leverage in-app, owned, and earned channels to grow product usage, measure impact, and drive awareness for these initiatives. You’ll collaborate with research teams like UXR and Audience insights to identify and synthesize Dasher needs, trends, and early opportunities for us to explore. This role is ideal for someone who thrives in ambiguity, enjoys blending analytical thinking with creative storytelling, and loves building new things from the ground up.

Requirements

5+ years of professional experience in a marketing or strategy role, within a high-growth and fast-paced environment and experience working with Product and Strategy teams
Strong project management skills, balancing multiple initiatives while maintaining attention to detail.
Experienced in cross-functional leadership, aligning product, ops, creative, and research stakeholders toward a shared goal.
Data-fluent and can lead and self-serve on market/segment sizing, forecasting, and analytics to understand campaign efficacy and run A/B tests.
Proficient in Excel and understand how to best leverage available AI tooling to gather insights and trends.
Audience-obsessed and understand the value of pairing qualitative insights – by running surveys and conducting UXR interviews – with data to identify user problems and define opportunities to drive vertical growth and audience engagement,
Can flex between strategic and executional work —developing GTM frameworks one day and writing in-app copy the next.
Exceptional communicator—clear, concise, and persuasive.
A builder’s mentality – passionate about technology products that impact millions, and think of yourself as an energizing, effective communicator eager to get into integrated marketing

Nice To Haves

Proficient in SQL (not a requirement)

Responsibilities

Lead go-to-market strategy for new and evolving Dasher-facing programs in expansion verticals such as DashLink, DSD, Pizza, and Alcohol.
Execute marketing experimentation and pilots for new offerings that Dashers value and adopt—synthesizing learnings and scaling what works.
Partner with research and insights teams to uncover Dasher needs, pain points, and motivations across new earning modalities, and use findings to inform messaging and product roadmaps.
Collaborate with Creative, Brand, and CRM teams to build high-impact campaigns across owned and earned channels.
Join a cross-functional team from Product, Brand, CRM, and Operations on weekly business reviews. Report out to leadership on progress and drive recommendations
Partner with gear and supply vendors to design, procure, and deploy delivery gear and equipment for new and differentiated offer types, ensuring Dashers are equipped to access and succeed in emerging verticals
Mentor and influence cross-functional partners as the marketing lead for new business bets, helping set the tone and best practices for how we test, learn, and scale.
Roll up your sleeves to own the success of a campaign or test: writing content, setting up in-app and email campaigns, and bringing together other needed partners to execute your strategies