CXM Data Analyst

Holley Performance • Nashville, TN

12d • Onsite

About The Position

Holley Performance Brands is seeking a curious, detail-oriented Data Analyst, COE to join their growing analytics team. This mid-level role, reporting to the Senior Manager of Data Analytics, is based in the Nashville, TN office and is an in-office position. The role involves hands-on reporting and dashboard work, as well as deeper marketing analytics responsibilities such as experimentation, campaign optimization, and supporting enterprise and divisional stakeholders with key data services. The analyst will build reports, maintain dashboards, analyze channel and divisional performance, run analytical experiments, and deliver actionable insights to drive strategic marketing and business decisions in a high consideration buying environment. This is an opportunity to develop expertise in automotive DTC marketing analytics and take ownership of high-impact deliverables.

Requirements

• Bachelor’s degree in Analytics, Statistics, Computer Science, Mathematics, Economics, Marketing, or a related quantitative field preferred.
• 3-5 years in data analysis, with strong preference for marketing analytics, market research, or campaign performance roles.
• 1-3 years hands-on production-level SQL in Snowflake, BigQuery, Redshift, or similar modern cloud data warehouse.
• Advanced proficiency in Power BI (including DAX, data modeling, interactive dashboards); experience with Tableau or Looker also valued.
• Strong SQL skills for complex querying and analysis.
• Solid Excel expertise (pivot tables, advanced formulas, data manipulation).
• Proficiency with web analytics (GA4 or Adobe), UTM tracking, Google Tag Manager, and CRM platforms (ideally Salesforce).
• Understanding of digital marketing metrics (CPC, CPA, CTR, ROAS, CVR) and their business impact.
• Excellent attention to detail, clear written/verbal communication, and ability to translate complex data into actionable insights.
• Curiosity, proactive problem-solving, and comfort working independently while collaborating cross-functionally.

Nice To Haves

• Experience in automotive, high-consideration consumer goods, or DTC environments is a plus.
• Experience with experimentation frameworks (A/B, geo-lift, multivariate).
• Background in automotive aftermarket or performance markets.

Responsibilities

• Develop, build, maintain, and quality-check recurring performance reports and custom dashboards in Power BI (or Tableau/Looker) for channel and divisional stakeholders, ensuring data is accurate, timely, and clearly presented to non-technical audiences.
• Design interactive visualizations and monitor automated reports for anomalies, flagging issues and investigating root causes.
• Assist in developing new reporting templates for new channels, campaigns, or initiatives.
• Pull and analyze performance data across DTC channels (paid media, organic, email/CRM, website) and cross-channel sources — summarizing trends, identifying drop-offs in the funnel, and surfacing observations.
• Support divisional tracking by consolidating multi-source data for comparisons across product lines or regions.
• Help maintain channel attribution frameworks and conduct ad hoc analyses to answer stakeholder questions quickly.
• Perform deep-dive analyses and experiments (A/B tests, geo-lift studies, multivariate testing) to measure marketing efficiency, campaign impact, and ROI across paid, owned, and offline tactics.
• Analyze customer behavior, transactional metrics, and campaign performance to recommend optimizations.
• Write, optimize, and maintain complex SQL queries in Snowflake (or similar cloud warehouse) for reporting, experimentation, and decision support.
• Assist in ETL processes, data extraction/transformation from sources including Google Ads, Meta, GA4, Salesforce CRM, and internal systems.
• Perform regular data quality checks, support UTM/tagging QA, and maintain organized data assets and documentation.
• Conduct market/competitive research to inform channel and divisional strategy.
• Support preparation of presentation materials for performance reviews, clearly communicating findings to non-technical audiences.
• Assist with A/B test setup, monitoring, and results summarization.

Benefits

• Competitive medical, dental, and vision coverage starting day one.
• 401(k) with company match
• Paid time off and 9 paid holidays
• Employee Assistance Program (EAP)
• Company-paid life and short-term disability insurance
• Employee discounts on Holley Performance Brands products, events, and partnerships
• Education Assistance program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level