CX Marketing Communications

Bayer•Creve Coeur, MO

5d•$108,080 - $162,120•Onsite

About The Position

The CX Marketing Communications role coordinates the development of advertising and marketing communications materials using creative design and writing services to effectively represent products, services, and brands to customers and prospects. This role applies various communication strategies to create a positive impression, raise awareness, and encourage engagement from target audiences. The position involves developing and coordinating multimedia packages, including brochures, videos, and point-of-purchase displays, while leveraging sponsorships, events, and sales promotions to create a strong, customer-first experience. The role aims to maximize the impact of advertising campaigns by optimizing customer touchpoint strategies across diverse media to build deeper, more meaningful relationships with customers beyond traditional paid media. It requires identifying target audiences and analyzing their characteristics and media habits to determine the best communication methods, designing media plans aligned with company objectives, and evaluating the effectiveness of campaigns and media investments to ensure successful brand positioning and sustainable business growth.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience leading integrated marketing programs and working effectively across cross-functional teams
Strong understanding of customer engagement, digital channels, and experience-driven marketing
Ability to translate strategy into practical, results-driven execution that strengthens customer loyalty and demand generation
Strong analytical mindset with the ability to use data and insights to inform decisions and optimize performance
Excellent communication, collaboration, and stakeholder-management skills, with the ability to influence across diverse teams and levels.

Nice To Haves

Experience in agriculture or B2B/distribution environments
3–4+ years of experience in marketing, communications, or brand strategy
Proven track record driving measurable improvements in customer engagement, loyalty, and demand generation through targeted, high-impact marketing approaches.

Responsibilities

Develop and execute integrated marketing communication strategies that deliver a consistent, compelling experience across all customer touchpoints.
Create scalable approaches that enable personalized engagement across local markets and segments.
Partner with cross-functional teams to translate customer-centric strategy into clear, actionable marketing plans and programs.
Support field teams and partners with tools, messaging, and resources that enable effective, relationship-based customer engagement.
Build and manage always-on communication channels (such as CRM, email, and text) to deliver timely, relevant, and insight-driven messaging.
Increase focus on direct customer engagement while optimizing the role of paid media within the broader communication mix.
Use data and insights to continuously improve personalization, relevance, and performance across communications.
Set priorities and lead the development of annual and ongoing marketing plans in close collaboration with marketing, customer experience, product, and sales teams.
Coordinate key marketing communication activities, including digital, content, and field communications, to ensure aligned execution.
Manage relationships with external agencies and partners, overseeing budgets and allocating resources to maximize impact and efficiency.
Ensure marketing investments align with business priorities and deliver measurable results in customer engagement and demand generation.
Define and track key performance metrics, partner with analytics teams to generate insights, and lead post-campaign evaluations to optimize future strategies.