Customer Trade Specialist

Lancaster Hon LLC•Palmdale, CA

6h•$50,000 - $75,000•Onsite

About The Position

Trust Palmdale Kia is seeking a motivated, customer-focused Customer Trade Specialist to join our automotive dealership team. This position is responsible for identifying potential vehicle trade-in opportunities, engaging with existing and prospective customers, and generating appointments for vehicle appraisals and purchases. The ideal candidate possesses strong communication skills, a proactive sales mindset, and the ability to build customer relationships while helping customers explore options to trade, sell, or upgrade their vehicles.

Requirements

High school diploma or equivalent required.
Strong verbal and written communication skills.
Excellent customer service, negotiation, and relationship-building abilities.
Ability to confidently engage customers and identify potential sales opportunities.
Strong organizational skills with the ability to manage multiple customer leads and follow-up activities.
Basic computer proficiency, including email, Microsoft Office, and data entry.
Ability to work independently and collaboratively in a fast-paced dealership environment.
Goal-oriented, self-motivated, and results-driven.
Must possess a valid driver's license and maintain an acceptable driving record if driving is required.
Must obtain and maintain a valid California Vehicle Salesperson License if required by assigned duties.

Nice To Haves

Previous automotive dealership, sales, customer service, or Business Development Center (BDC) experience preferred.
Experience using CRM systems and dealership management software preferred.

Responsibilities

Proactively contact existing and prospective customers by phone, text, and email to identify potential vehicle trade-in opportunities.
Generate customer interest in selling, trading, or upgrading their current vehicles.
Schedule and confirm customer appointments for vehicle appraisals and trade-in evaluations.
Review customer vehicle information, ownership history, and potential equity opportunities.
Communicate current dealership trade-in programs, vehicle acquisition opportunities, and available inventory.
Coordinate with Sales Managers and Used Car Managers to facilitate vehicle appraisals and trade-in transactions.
Maintain consistent follow-up with customers to maximize appointment attendance and conversion opportunities.
Accurately document customer interactions, appointments, and follow-up activities in the dealership's Customer Relationship Management (CRM) system.
Respond promptly and professionally to customer inquiries regarding vehicle values, trade-in options, and the appraisal process.
Assist in developing and maintaining a pipeline of potential trade-in and vehicle acquisition customers.
Meet or exceed established performance goals for customer outreach, appointments scheduled, appointments shown, and vehicle acquisition opportunities.
Maintain knowledge of dealership inventory, current market conditions, and automotive industry trends.
Provide exceptional customer service throughout the trade-in and vehicle appraisal process.
Perform other duties as assigned by management.