Customer Success Manager
About The Position
GroundTruth is an advertising platform that uses observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns, measure consumer response, and provide insights that help marketers optimize campaigns and drive measurable business impact. The Customer Success Manager owns a portfolio of self-serve clients, ranging from SMBs to mid-market agencies and brands. The role is responsible for onboarding, retention, and growth, serving as a strategic advisor and product expert who helps clients use GroundTruth’s products to achieve business outcomes, improve campaign ROI, and deepen product adoption through consultative guidance and hands-on support.
Requirements
- Bachelor’s degree in Advertising, Marketing, Communications, or a relevant field.
- 2–5 years of experience in customer enablement, onboarding, customer success, or product marketing roles.
- Experience supporting self-serve advertising or SaaS platforms.
- Excellent client communication, relationship-building, and presentation skills.
- Strategic thinking and a hands-on execution mindset, with a passion for client results.
- Ability to influence cross-functional teams and build scalable onboarding programs.
- Passion for user education and a mindset rooted in product-led growth principles.
Nice To Haves
- Master’s degree or MBA.
- Experience using Zendesk, Salesforce, or similar ticketing or CRM systems.
- Experience with self-serve ad platforms such as Google Ads, Meta Ads, or GroundTruth.
Responsibilities
- Manage a portfolio of active self-serve clients and drive retention and growth across customer segments.
- Ensure clients successfully adopt GroundTruth’s platform, increase product usage, and achieve their desired business outcomes.
- Develop expertise in GroundTruth’s suite of applications.
- Lead onboarding calls and provide product education tailored to customer type.
- Troubleshoot platform questions and help clients understand campaign setup, tracking, and reporting tools.
- Analyze campaign results and proactively recommend optimizations to improve ROI and retention.
- Conduct quarterly business reviews or ad hoc strategic sessions with high-potential clients to unlock larger budgets.
- Identify upsell and cross-sell opportunities based on client maturity and campaign goals.
- Stay current on feature releases, educate clients, and share feedback with Product and Engineering as a product champion.
- Collaborate with the technical operations team to address complex client issues and ensure timely resolution.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
