Customer Sales Lead, Food Lion

Campbell's•Charlotte, NC

47d•$117,600 - $161,700•Remote

About The Position

Since 1869, Campbell's has connected people through food they love, stewarding iconic brands like Campbell’s, Goldfish, Pepperidge Farm, and V8. The company offers opportunities for growth, innovation, and inspiration, aiming to help employees build rewarding careers. This role is crucial in driving net sales, volume, profit, and share growth within assigned categories for the Food Lion Bakery and Salty Snacks business through joint business planning and strategic implementation.

Requirements

Bachelor's Degree
6 years of CPG Industry Sales and/or Category Management experience
A strong understanding of and experience with P&L management, trade and forecasting.

Nice To Haves

Account manager experience
DSD experience is preferred
Problem Solving Skills
Technical Skills
Category & Brand Knowledge
Analytical Skills
Interpersonal Skills
Negotiation Skills
Written and Verbal Communication Skills
Supply Chain Knowledge
P&L Management
Ability to assess any customer's competitive position, behaviors and strategies and understand how they align with Campbell Snacks portfolio strategic goals to help determine a customer investment strategy (use of trade, customer marketing, and integrated marketing equities) that will best support a customer's revenue, profit and share growth.
Ability to develop productive working relationship with key decision makers at various levels within the customer's organizational structure.
Ability to travel to Salisbury, NC for customer meetings, Camden World Headquarters and travel within market.

Responsibilities

Develop and implement joint business planning for Food Lion Bakery and Salty Snacks business to drive net sales, volume, profit, and share growth within assigned categories.
Proactively manage and monitor the portfolio, creating, evaluating, and updating business plans to meet all sales objectives.
Implement brand strategies and tactics with the customer by working closely with key decision makers.
Utilize shopper and category initiatives to implement Distribution, Shelving, Merchandising, and Pricing (DSMP) objectives.
Utilize the E4 system to create optimal customer plans to drive the portfolio.
Develop and implement trade promotion strategies and tactical plans with the customer, focusing on higher ROI activities.
Proactively monitor and update the customer's overall business plan, including managing trade budgets, spending, and volume, to achieve sales objectives versus plan.
Utilize shopper and category management practices to link consumer and shopper trends and opportunities, leveraging Shopper Insights and Category Management resources.
Leverage Sales Strategy resources to develop and implement collaborative marketing programs aligned with brand and customer strategies.
Conduct post-event analysis to evaluate promotional volume, consumption, profit, and spending results versus plan, and use findings to maximize future promotional opportunities.
Conduct category business reviews to discuss the state of the business, consumer trends, key business drivers, and incremental opportunities.
Understand brand strategies and tactics and implement them by working closely with the customer's key decision makers.
Develop accurate monthly forecasts to maximize supply chain efficiency and trade rate by tracking deliveries, consumption data, and inventory changes, and proactively identify potential risks or threats.
Sell-in new items to the customer and work with key customer personnel to achieve optimal distribution.
Manage and lead cross-portfolio platforms (e.g., Back to School, Holiday, Big Game, Summer) to drive volume, profit, and share growth.
Identify profitable opportunities to grow incremental volume and in-line space, and provide direction to Retail on implementing customer-specific plans at store level.
Proactively monitor and manage DSMP principles.

Benefits

Medical insurance
Dental insurance
Short-term disability
Long-term disability
AD&D insurance
Life insurance (for individual, families, and domestic partners)
Matching 401(k) plan with immediate vesting
Unlimited sick time
Paid time off
Holiday pay
Free access to fitness center (if in WHQ)
Access to on-site day care (operated by Bright Horizons) (if in WHQ)
Access to company store (if in WHQ)
Campbell’s Cares program (matches employee donations and/or volunteer activity up to $1,500 annually)
Employee Resource Groups (ERGs)