Customer Relationship Management (CRM) Coordinator, Enrollment Management

Fort Hays State University•Hays, KS

About The Position

The CRM Coordinator will configure, deploy, and customize the university’s Customer Relationship Management (CRM) system to enhance student recruitment, engagement, and retention efforts. The position will collaborate closely with various departments across the university to ensure the CRM system is effectively utilized to support FHSU’s enrollment goals. The CRM Coordinator will provide system training, support data operations, and promote effective CRM practices across campus. The ideal candidate will have a strong understanding of CRM principles, excellent communication skills, and the ability to analyze data to drive strategic decision-making. The successful candidate will also demonstrate strong analytical skills, with the ability to interpret data and generate actionable insights; project management skills, with the ability to manage multiple priorities and deadlines effectively; and knowledge of higher education industry trends and best practices in student recruitment and retention.

Requirements

Bachelor's degree in Marketing, Business Administration, Information Technology, or related field or four years of experience in lieu of degree.
One to three years of professional experience in CRM management, preferably in a higher education setting.
One to three years of professional experience with CRM software and related tools.

Nice To Haves

Master's degree in Marketing, Business Administration, Information Technology, or related field pr six years of experience in lieu of degree.

Responsibilities

Oversee the university's CRM system, including configuration, customization, and system maintenance.
Ensure data integrity and accuracy within the CRM database.
Implement best practices for CRM usage across departments and user groups.
Provide training and support to staff members on CRM utilization and functionality.
Develop and implement CRM strategies aligned with the university's objectives.
Collaborate with stakeholders to identify key performance indicators (KPIs) and metrics for evaluating CRM effectiveness.
Analyze data to identify trends, opportunities, and areas for improvement.
Recommend enhancements to CRM processes and workflows to optimize student recruitment, engagement, and retention.
Utilize the CRM system to support recruitment activities, including lead generation, nurturing, and conversion.
Collaborate with stakeholders to develop targeted communication campaigns to attract prospective students and guide them through the enrollment process.
Work with Marketing to track and analyze recruitment metrics to assess the effectiveness of marketing efforts and identify areas for improvement.
Implement strategies to enhance student engagement and retention through the CRM system.
Support the development of personalized communication plans to support student success initiatives and extracurricular involvement.
Monitor student engagement metrics and intervene proactively to address at-risk behaviors and promote student satisfaction.
Collaborate with admissions, graduate school, marketing, online, student success, and others to align CRM initiatives with FHSU goals.
Serve as a liaison between technical teams and end-users to facilitate effective communication and problem-solving.
Coordinate and assist the Tiger Tech department to ensure system integration and compatibility with other university systems and platforms.