About The Position

Clinically driven. Digitally inspired. Amplify Care is a not-for-profit organization dedicated to helping clinicians and their teams thrive through the implementation of innovative digital health and AI solutions. We focus on technologies that truly meet clinical needs: streamlining workflows to reduce administrative burden, supporting evidence-based decision-making at the point-of-care, enhancing clinical pathways, improving interoperability between disparate information systems, and advancing data quality to support proactive care are just a few examples of the ways we create impact, always with the goal of helping clinicians focus on what matters most: the people they serve. At Amplify Care, collaboration is at the heart of everything we do. We’ve built a supportive, inclusive workplace where ideas are welcomed, creativity is encouraged, and teamwork drives meaningful change. Recognized as a Great Place to Work for four years in a row (ranking in the top 25 organizations in our size category) and certified as a Living Wage Employer, we’re proud to be a place where purpose, innovation, and people come together. The CRM Administrator plays a key role in supporting Amplify Care’s digital health initiatives by administering, optimizing, and evolving our customer and partner relationship management platform. While Salesforce is our current primary CRM, this position calls for an individual with a proactive mindset and strong leadership skills to independently drive the optimization of CRM tools and capabilities at Amplify Care. The CRM Administrator works closely with internal partners and vendors to translate business needs into effective system configurations, ensure high‑quality data and reporting, and drive strong user adoption across the organization. This position will work with the Program Manager and the project team to ensure the successful delivery of all project activities.

Requirements

  • 2+ years experience administering a CRM or enterprise business system (e.g., Salesforce, Dynamics, HubSpot, Oracle CX) with a track record of independently driving system enhancements
  • Strong CRM administration skills, a data‑driven mindset, and the ability to act as a consultative partner across teams.
  • Demonstrated ability to proactively identify business needs and design and produce highly effective solutions
  • Experience in gathering business requirements and workflow mapping
  • Experience with preparing reports and ensuring the quality of reports and data
  • Strong coordination and communication skills (written and oral)
  • Strong analytical skills with a keen attention to detail
  • Strong proficiency with Excel and SharePoint, as well as proficiency with other Microsoft Office tools (Word, PowerPoint, Outlook, etc.)

Nice To Haves

  • Prior experience in Salesforce administration preferred
  • experience in the healthcare industry a strong asset
  • Some travel within Ontario may be required

Responsibilities

  • Administer, configure, and optimize the organization’s CRM platform (Salesforce) and contribute to the long‑term roadmap for CRM and business systems evolution
  • Work collaboratively with key partners to develop and drive the overall Salesforce strategic vision within the organization.
  • Lead user training sessions, guiding partners in maximizing Salesforce potential and driving independent usage.
  • Proactively identify and address user concerns, aggregate and prioritize user feedback to initiate innovative enhancements aligning with organizational goals
  • Lead data governance efforts, including data quality, validation, and reporting standards
  • Act as a consultative partner in cross-functional teams optimizing the CRM platform (Salesforce) to enhance business operations by implementing CRM best practices
  • Stay up to date on emerging CRM platform (Salesforce) enhancements and identify opportunities to bring those enhancements to our existing implementation (e.g. AI agents or Chatbots etc.)
  • Tracking risks and issues, reporting and deliverables management
  • Develop and oversee reports, dashboards, and analytics to support decision‑making
  • Support integrations with other business systems and tools
  • Other duties as assigned
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