CUSTOMER REACTIVATION MARKETING MANAGER
About The Position
At Balance of Nature, we are changing the world one life at a time through the use of our products and education. We provide our team members with a stable workplace that promotes a healthy balance between family life and hard work. We are results-driven, and the success of our business depends on the contributions of our team members. Passion and a positive attitude are key elements of who we are. Most importantly, we prioritize our team members first, who in turn pass it along to our customers in guiding them to have a better quality of life. We are seeking a high-energy, strategic, and grit-driven Customer Reactivation Marketing Manager to lead our Reactivation Flow department. In this role, you aren’t just sending emails; you are a storyteller and a strategist. You will be responsible for re-engaging past customers, optimizing lifecycle flows, and leading a creative team to hit aggressive conversion goals.
Requirements
- Minimum of 1 year of marketing experience or a degree in marketing, communications, or a related field is required.
- Email marketing experience, especially in lifecycle, retention, or reactivation campaigns.
- Ability to manage, monitor, and optimize ongoing workflows, ensuring they function as intended and are continuously improved.
- Strong organizational skills with the ability to manage complex, long-running flows without losing precision.
- Clear and confident communicator capable of collaborating cross-functionally and escalating issues when needed.
- Comfortable working with customer lifecycle data, performance metrics, and iterative testing.
- Knowledge of email marketing platforms and Google Workspace is required.
- Must have a foundational understanding of graphic design principles, as well as an understanding of current marketing theory and strategy.
Nice To Haves
- Direct experience with Klaviyo, copywriting, and subscription-based business models is preferred.
Responsibilities
- Conceptualize, build, and optimize end-to-end reactivation flows using Klaviyo and other CRM tools.
- Partner with data analysts to interpret key performance indicators, implementing rapid changes to increase conversion rates and campaign effectiveness.
- Work with the promotion and marketing director to create new campaigns and report on the effectiveness of past campaigns.
- Strategize to make campaigns more effective
Benefits
- 401(k) with a 6% employer match
- 9 paid holidays with additional accrued paid time off
- Maternity and paternity leave
- Dental and vision insurance
- Health Savings Account (HSA)
- Health Share Program
- Minimum Essential Coverage
- Complimentary monthly supply of Balance of Nature supplements
- Access to a gym and personal trainers in St. George, Utah
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What This Job Offers
Job Type
Full-time
Career Level
Manager
