Marketing Manager - Patient Acquisition, Reactivation & Growth

Steer Health

8d • Remote

About The Position

What You'll OwnOrganic SEO & Local Search Dominance
Build and execute comprehensive SEO strategies for healthcare organizations — technical SEO, on-page optimization, local SEO (Google Business Profile), and content strategy
Drive "near me" and condition-specific search visibility so our customers' practices rank #1 when patients are actively looking for care
Develop SEO playbooks and best practices tailored to multi-location health systems and specialty practices
Conduct competitive audits, keyword research, and content gap analyses to identify high-intent patient acquisition opportunities
Monitor and report on organic traffic, keyword rankings, domain authority, and patient conversion from organic channels
Paid Media & Performance Marketing (PPC)
Architect and manage Google Ads, Meta, and programmatic campaigns focused on patient acquisition with measurable cost-per-patient-acquired metrics
Build sophisticated audience targeting strategies — geo-targeting, condition-based targeting, retargeting dormant patients, and lookalike modeling
Optimize landing pages, ad creative, and conversion funnels to maximize patient capture rates while minimizing cost per acquisition
Manage campaign budgets and deliver transparent ROAS reporting to healthcare customers on a monthly and quarterly basis
A/B test ad copy, creative, landing pages, and bidding strategies to continuously improve performance
Patient Journey Optimization & Reactivation
Design and deploy multi-channel patient reactivation campaigns (email, SMS, voice AI) to re-engage dormant populations across our customers' panels
Map and optimize the end-to-end digital patient journey — from awareness through scheduling, pre-visit, arrival, and post-visit follow-up
Leverage Steer Health's AI platform (Luna AI, FastTrackCare) to create personalized, automated patient outreach at scale
Analyze patient behavior data to identify drop-off points and implement conversion rate optimization strategies
Build segmentation strategies based on patient demographics, visit history, risk scores, and engagement patterns
Customer-Facing Strategy & Delivery
Serve as the marketing strategist for Steer Health's enterprise customers — presenting campaign strategies, performance reviews, and growth recommendations directly to C-suite and marketing leaders at health systems
Develop customized marketing playbooks for each customer based on their market, patient demographics, competitive landscape, and growth goals
Translate complex analytics into clear, compelling narratives that demonstrate value and ROI to healthcare executives
Collaborate cross-functionally with Customer Success, Product, and Implementation teams to ensure marketing strategies align with platform capabilities

Requirements

• 5+ years in digital marketing with deep, hands-on expertise in SEO (technical + local), PPC (Google Ads, Meta Ads), and patient/customer journey optimization
• Proven track record of driving measurable patient acquisition or lead generation results for healthcare organizations or multi-location businesses
• Strong command of analytics platforms: Google Analytics 4, Google Search Console, SEMrush/Ahrefs, Google Ads Manager, Meta Business Suite
• Experience managing marketing budgets of up to $100K+/month across paid channels with clear ROAS accountability
• Exceptional communication skills — comfortable presenting strategies and results to VP/C-suite healthcare executives
• Data-obsessed mindset: you make decisions based on metrics, not gut feelings, and you can build dashboards that tell the story

Nice To Haves

• Agency experience managing multiple client accounts simultaneously — you thrive in fast-paced, multi-stakeholder environments and know how to deliver great value across a portfolio of customers
• Healthcare marketing experience (hospitals, health systems, medical groups, urgent care, or specialty practices)
• Experience with marketing automation platforms, CRM systems, and patient engagement tools
• Familiarity with HIPAA-compliant marketing practices and healthcare consumer behavior
• Experience with AI-powered marketing tools and comfort working with emerging technology

Responsibilities

• Build and execute comprehensive SEO strategies for healthcare organizations — technical SEO, on-page optimization, local SEO (Google Business Profile), and content strategy
• Drive "near me" and condition-specific search visibility so our customers' practices rank #1 when patients are actively looking for care
• Develop SEO playbooks and best practices tailored to multi-location health systems and specialty practices
• Conduct competitive audits, keyword research, and content gap analyses to identify high-intent patient acquisition opportunities
• Monitor and report on organic traffic, keyword rankings, domain authority, and patient conversion from organic channels
• Architect and manage Google Ads, Meta, and programmatic campaigns focused on patient acquisition with measurable cost-per-patient-acquired metrics
• Build sophisticated audience targeting strategies — geo-targeting, condition-based targeting, retargeting dormant patients, and lookalike modeling
• Optimize landing pages, ad creative, and conversion funnels to maximize patient capture rates while minimizing cost per acquisition
• Manage campaign budgets and deliver transparent ROAS reporting to healthcare customers on a monthly and quarterly basis
• A/B test ad copy, creative, landing pages, and bidding strategies to continuously improve performance
• Design and deploy multi-channel patient reactivation campaigns (email, SMS, voice AI) to re-engage dormant populations across our customers' panels
• Map and optimize the end-to-end digital patient journey — from awareness through scheduling, pre-visit, arrival, and post-visit follow-up
• Leverage Steer Health's AI platform (Luna AI, FastTrackCare) to create personalized, automated patient outreach at scale
• Analyze patient behavior data to identify drop-off points and implement conversion rate optimization strategies
• Build segmentation strategies based on patient demographics, visit history, risk scores, and engagement patterns
• Serve as the marketing strategist for Steer Health's enterprise customers — presenting campaign strategies, performance reviews, and growth recommendations directly to C-suite and marketing leaders at health systems
• Develop customized marketing playbooks for each customer based on their market, patient demographics, competitive landscape, and growth goals
• Translate complex analytics into clear, compelling narratives that demonstrate value and ROI to healthcare executives
• Collaborate cross-functionally with Customer Success, Product, and Implementation teams to ensure marketing strategies align with platform capabilities

Benefits

• Competitive base salary + performance bonuses tied to patient acquisition metrics
• Equity participation
• Comprehensive benefits (health, dental, vision)
• Flexible remote-first work environment
• Clear growth path to Director/VP of Growth Marketing as the company scales

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed