Customer Marketing Manager

Torq

5h • Remote

About The Position

This is a U.S. based remote position.
About the Role...

What You’ll Do
The voice of the customer is a powerful and vital part of our marketing mix. The success of our customers sits at the heart of every decision we make. As Torq’s Customer Marketing Manager, you will be a key driver of our customer advocacy and reference engine, helping to turn delighted customers into strategic voices that bolster our brand and accelerate our sales momentum.

Requirements

• 5+ years of B2B customer marketing, advocacy, or related program management experience, ideally within cybersecurity and/or high-growth startups
• Track record of building and scaling customer advocacy/reference programs, including developing customer content and managing executive relationships
• Strong project management skills and proven ability to coordinate across Sales, Product, Customer Success, and Marketing functions
• Excellent written and verbal communication, especially in interviewing customers and crafting persuasive, authentic narratives
• Data-driven mindset with experience defining and reporting meaningful metrics

Nice To Haves

• Experience with advocacy/reference management tools
• Comfort engaging with senior customer executives and external audiences
• Passion for cybersecurity and fluent in enterprise buyer process
• Bachelor’s degree in Marketing, Communications, Business, or related field

Responsibilities

• Build & Manage Customer Advocacy Program
• Define, deploy, and manage a structured customer advocacy process spanning all major reference types (1:1 phone references, analyst references, public testimonials, speaking spots, etc.).
• Recruit, nurture, and prepare customers to participate in reference activities, ensuring they are set up for success and satisfaction.
• Track and manage customer reference requests and fulfillment across Sales, Customer Success, Product Marketing, and other stakeholders.
• Create & Curate Compelling Customer Content
• Build a library of customer testimonials, encompassing various industry verticals and geographies that showcase business value delivered by Torq.
• Own the process for developing customer stories, from interview to approval, editing, and publication.
• Prove Cross-Functional Impact
• Partner with Sales, Customer Success, Product Marketing, and Demand Marketing to ensure consistent delivery of customer narratives that support demand gen, product launches, and analyst relations (AR).
• Develop internal guidelines on customer reference usage, tracking, and compliance with legal and/or brand guidelines.
• Define and monitor KPIs for customer advocacy (e.g., reference utilization, content output). Continuously optimize programs based upon these performance insights.

Benefits

• Impact & Visibility
• This role gives end-to-end ownership of our customer advocacy engine, a strategic lever that directly influences sales cycles, brand perception, and analyst validation.
• You’ll work cross-functionally with senior leaders and individual contributors across Sales, Customer Success, Product, and Marketing.
• Fast-Growing Cybersecurity Startup
• Be part of an all-gas-no-brakes, dynamic, high-growth environment where your work helps shape our authentic narrative and drive measurable business impact.
• Torq values collaboration, innovation, and a customer-first ethos. You will be empowered and accountable to test, iterate, and evolve programs that elevate our customers’ voices.
• Fail fast, fail better, always be improving. Your growth mindset will be instrumental in your success.
• Exposure to diverse customer segments, executive engagement, and thought-leadership initiatives builds deep expertise that builds a strong foundation of career growth in customer and product marketing.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level