Customer Marketing Specialist
About The Position
Cyera is seeking a dynamic and detail-oriented Customer Marketing Specialist to strengthen our relationships with customers and help tell their success stories that inspire trust and fuel growth. You’ll play a key role in expanding advocacy programs, refining customer data, driving engagement through communications, and supporting impactful events and campaigns that elevate the Cyera customer experience. This role is perfect for someone who thrives in a cross-functional environment, enjoys working directly with Customer Success, Product Marketing, and Sales, and wants to help customers become vocal champions of our brand.
Requirements
- 0 - 4 years experience in customer marketing, customer advocacy, or related roles in B2B SaaS.
- Strong communication and storytelling skills with attention to detail.
- Familiarity with Salesforce, marketing automation platforms, and review platforms (G2, Gartner Peer Insights, Deeto).
- Proven ability to manage multiple projects simultaneously and meet deadlines.
- Collaborative, data-driven, and passionate about creating meaningful customer connections.
Responsibilities
- Increase customer reviews on G2 and Gartner Peer Insights through structured outreach and engagement.
- Support growth in Deeto signups and manage advocacy pipeline.
- Partner with Customer Success and Product Marketing to identify and create new customer stories, case studies, and testimonials.
- Coordinate customer reference requests for sales and content creation.
- Track and report on advocacy metrics (e.g., review volume, sentiment, and participation).
- Collaborate with design and content to bring customer stories to life through social, email, and events.
- Help refine and maintain customer data across Salesforce and other marketing tools.
- Collaborate with internal teams to ensure data accuracy for segmentation, targeting, and reporting.
- Analyze data to uncover opportunities for improved segmentation, personalization, and engagement.
- Support the production and delivery of the monthly customer newsletter and lifecycle touchpoints.
- Analyze and report on engagement metrics (open/click rates), driving continuous improvement.
- Assist with lifecycle, adoption, and upsell campaigns (e.g., Omni DLP adoption).
- Partner with the Customer Success team on customer-focused content creation that drives measurable participation and pipeline impact.
- Help manage logistics, invites, and follow-up for key customer programs, including the Technical Advisory Board, virtual forums, and customer webinars.
- Collaborate with stakeholders to ensure seamless execution and strong customer participation.
Benefits
- Ability to work remotely, with office setup reimbursement
- Competitive salary
- Unlimited PTO
- Paid holidays and sick time
- Health, vision, and dental insurance
- Life, short and long-term disability insurance
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
Number of Employees
251-500 employees
