Customer Marketing Manager

Stord

About The Position

The Customer Marketing Manager is the owner of Stord's customer communications engine and customer storytelling motion. You will own two critical pillars of our go-to-market: lifecycle and ABM email marketing, and the customer advocacy program that turns wins into pipeline fuel. You have enough experience to hit the ground running and work independently — but you're still building your playbook and hungry to grow. You know how to get things done cross-functionally and don't need a lot of direction to execute. A customer-first mindset is core to how you operate. You absorb customer insights, bring the voice of the customer into everything you build, and make sure marketing speaks to what customers actually care about. You'll partner closely with content writers, brand and design, and the Product Marketing team to ensure all communications and content ladder up to our GTM messaging and positioning frameworks.

Requirements

Hands-on email marketing experience: ABM, lifecycle, nurture, segmentation, and copywriting — this is the core of the role
6 years of marketing experience; 8 years of total professional experience preferred
Proven track record marketing to B2B audiences and driving measurable pipeline impact — SaaS background strongly preferred
Customer-centric mindset — you default to the customer's perspective, communicate value in their language, and advocate for what they actually care about
Strong program and project management skills — you can manage multiple workstreams, stakeholders, and timelines without losing momentum
Comfortable operating under ambiguity — you define structure where it doesn't exist
Strong ownership mentality: you set direction, drive execution, and own outcomes end-to-end
Data-driven mindset — you use metrics to inform decisions and optimize continuously
Familiarity with Salesforce or a similar CRM for pipeline reporting and attribution

Nice To Haves

Exposure to product marketing concepts (positioning, messaging, GTM) — you don't need a PMM title, but you should be able to work fluidly within those frameworks
Experience building or scaling a customer advocacy or reference program
Familiarity with marketing automation platforms (HubSpot, Marketo, or similar)

Responsibilities

Customer Communications Own email marketing strategy and execution — ABM, lifecycle, and nurture campaigns
Build evergreen and drip sequences that move prospects and customers through the funnel
Apply email best practices: segmentation, deliverability, A/B testing, and copywriting
Ensure all communications align with the messaging and positioning framework set by Product Marketing
Customer Storytelling Orchestrate the customer advocacy program: wins, references, case studies, logo acquisition, and testimonials
Partner with content writers and the brand/design team to develop compelling customer stories — you drive the strategy and process, not the content creation
Build a library of proof points — logos, quotes, case studies — that support Sales and Marketing
Surface customer narratives that reinforce brand positioning and GTM value propositions
Cross-Functional Execution Drive awareness and pipeline growth for new product and feature launches
Support the Product Marketing Manager to ensure comms and content align with GTM messaging and positioning frameworks
Ingest and apply VoC insights — absorb what you're hearing from customers and surface those signals back to the team to inform content and campaign strategy
Partner with the broader marketing team on integrated campaigns
Support internal enablement to build customer loyalty and retention
Partner with Sales and Customer Success on cross-sell and upsell opportunities
Set up and improve attribution frameworks and marketing operations
Manage multiple programs and workstreams simultaneously with strong project discipline