Customer Marketing Manager

Cleo (US)•Chicago, IL

1d•$95,000 - $115,000•Hybrid

About The Position

Local candidates only. This role is hybrid in our Chicago, Illinois office. What You Will Be Doing Marketing Campaign Ownership & Execution Own the full end‑to‑end execution of customer campaigns for marketing Cloud add‑on products to existing Cleo customers. Translate company product add‑ons into clear, repeatable customer campaign plans across multiple channels Lead cross‑functional contributors across Product, Product Marketing, Sales, Solutions, Customer Success, and Marketing. Define customer campaign objectives, success metrics, timelines, and key dependencies. Identify and communicate hurdles impacting progress, and act as the single point of accountability for campaign execution and outcomes. Customer Targeting & Campaign Cadence Structure Partner with cross‑functional teams to identify target customer segments Define customer expansion triggers / signals such as usage patterns, maturity, integration needs, compliance requirements, or supply‑chain complexity. Utilize persona‑specific value propositions for IT, supply chain, and operations leaders Ensure campaigns are anchored in real customer pain points and buying moments — not theoretical use cases. Messaging, Positioning & Enablement Collaborate with Product Marketing to develop customer campaign messaging, narratives, and proof points. Work with Marketing to align positioning across email, in‑app assets, website content, webinars, demo videos, and supporting materials. Partner with Sales Enablement and Solutions to deliver demos, solution walkthroughs, and technical validation assets. Equip Sales and CSMs with the right talk tracks, decks, FAQs, and resources. related to campaign execution. Cross‑Functional Orchestration & Project Management Serve as the orchestrator across teams, ensuring alignment, accountability, and timely execution. Lead weekly execution meetings, standups, and retrospectives. Manage timelines, risks, and dependencies across marketing motions, sales motions, CSM outreach, and product/solutions participation. Be a problem solver by removing blockers and escalate to leadership when needed. Promotion & Channel Coordination Coordinate multi‑channel promotion plans with Marketing, including lifecycle/email, in‑app messaging, sales‑led outreach, and webinar/event promotion. Ensure campaigns are cohesive and consistent across all customer touchpoints. Measurement, Insights & Optimization Partner with the CMO and CRO to define KPIs and campaign targets. Track leading and lagging campaign metrics, including engaged accounts, qualified opportunities, pipeline creation, campaign conversion, and ACV bookings. Collaborate with Marketing Ops and Revenue leaders to build dashboards and analyze performance. Use data to continually refine targeting, messaging, and campaign structure — creating a closed feedback loop with all stakeholders.

Requirements

5+ years in B2B SaaS marketing, revenue programs, or GTM roles.
3+ years leading managers or team leads.
Demonstrated ownership of pipeline, revenue impact, and expansion‑focused campaign outcomes.
Experience partnering closely with Sales, CS, Product, and Solutions teams.
Experience working with solutions engineering or professional services teams.
Familiarity with Salesforce CRM, marketing platforms (6Sense, SalesLoft), lifecycle tools, and AI‑enabled systems.
Proven project management ability and influence without authority.
Strong communication, organization, and stakeholder‑management skills.
Experience with usage‑based expansion models, product‑led signals, or lifecycle marketing.
Comfortable with CRM, automation, and analytics platforms.
Revenue Mindset: Focused on pipeline & bookings—not just top‑of‑funnel vanity metrics.
Strong Operator: Brings structure, cadence, and discipline to cross‑functional execution.
Cross‑Functional Project Management: Influences without authority across Product, Sales, CS, and Marketing.
High Bar for Execution: Drives campaigns to completion, not just kickoff.
Clear Communicator: Able to confidently present to C‑level leaders and senior executives about campaign performance
Customer Marketing: Ability to create creative approaches for engaging customers for public advocacy and expansion purposes

Responsibilities

Own the full end‑to‑end execution of customer campaigns for marketing Cloud add‑on products to existing Cleo customers.
Translate company product add‑ons into clear, repeatable customer campaign plans across multiple channels
Lead cross‑functional contributors across Product, Product Marketing, Sales, Solutions, Customer Success, and Marketing.
Define customer campaign objectives, success metrics, timelines, and key dependencies.
Identify and communicate hurdles impacting progress, and act as the single point of accountability for campaign execution and outcomes.
Partner with cross‑functional teams to identify target customer segments
Define customer expansion triggers / signals such as usage patterns, maturity, integration needs, compliance requirements, or supply‑chain complexity.
Utilize persona‑specific value propositions for IT, supply chain, and operations leaders
Ensure campaigns are anchored in real customer pain points and buying moments — not theoretical use cases.
Collaborate with Product Marketing to develop customer campaign messaging, narratives, and proof points.
Work with Marketing to align positioning across email, in‑app assets, website content, webinars, demo videos, and supporting materials.
Partner with Sales Enablement and Solutions to deliver demos, solution walkthroughs, and technical validation assets.
Equip Sales and CSMs with the right talk tracks, decks, FAQs, and resources. related to campaign execution.
Serve as the orchestrator across teams, ensuring alignment, accountability, and timely execution.
Lead weekly execution meetings, standups, and retrospectives.
Manage timelines, risks, and dependencies across marketing motions, sales motions, CSM outreach, and product/solutions participation.
Be a problem solver by removing blockers and escalate to leadership when needed.
Coordinate multi‑channel promotion plans with Marketing, including lifecycle/email, in‑app messaging, sales‑led outreach, and webinar/event promotion.
Ensure campaigns are cohesive and consistent across all customer touchpoints.
Partner with the CMO and CRO to define KPIs and campaign targets.
Track leading and lagging campaign metrics, including engaged accounts, qualified opportunities, pipeline creation, campaign conversion, and ACV bookings.
Collaborate with Marketing Ops and Revenue leaders to build dashboards and analyze performance.
Use data to continually refine targeting, messaging, and campaign structure — creating a closed feedback loop with all stakeholders.

Benefits

Great Healthcare + Dental + Vision
Flexible PTO
Culture of support, encouraging Life-Work balance
401k match
FSA and HSA options
Employee Assistance Program
Paid Parental Leave
Representing a company with 4,000+ clients and a 99% retention rate
Accelerated title and salary growth potential
A fun and energetic work environment that makes you excited to go to work every day