Customer Marketing Manager

BILL•San Jose, CA

About The Position

At BILL, we believe in empowering the businesses that drive our economy. By replacing outdated financial processes with innovative tools, we help businesses—from startups to established brands—make smarter decisions and gain control of their operations. And we don’t stop there: we’re creating the future of financial automation so businesses can spend more time on what matters. Working here means you become part of a vision-driven team that’s ready to tackle challenges and build cutting-edge solutions. We value purpose, drive, and curiosity—and we thrive in a fast-paced, ever-changing environment. Whether in one of our offices in San Jose, CA, Draper, UT, or in a remote-eligible role, BILLders collaborate to deliver real impact for businesses that need more time in their busy weeks. BILL builds high performing teams and we seek to hire the best talent for every role. We're committed to building a workplace that fosters inclusion and diverse perspectives, valuing each person’s unique skills and experiences. We’d love to hear from you—you might be just what we’re looking for, whether in this role or another. ✨ Let’s give businesses more time for what matters. Make your impact within a rapidly growing Fintech Company The Customer Marketing team encompasses Customer Marketing across the system for AC, Direct, and Network segments. Our efforts and responsibilities are owning all marketing communications (email, in-product, push notifications, SMS) as soon as our customers have access to our products. We partner cross-functionally with the revenue organization, growth marketing, product marketing, and product management in particular to drive an excellent customer journey. Our unified functional efforts are designed to drive revenue growth and increase customer LTV through adoption of the full suite of BILL products (including our payments hierarchy, lending, upsell and cross-sell). Our Customer Marketing, Payments team is looking to add a Customer Growth Marketing candidate who is highly organized and eager to manage customer growth campaigns for Payment products.,Do you have a very keen eye for detail, a passion for optimization, and an analytical mindset to drive data-driven change? Are you ready to make a meaningful impact on the growth of an already successful SaaS business?

Requirements

3–5+ years of experience in customer, lifecycle, or growth marketing, ideally in B2B SaaS or fintech.
Hands-on experience building and executing email and lifecycle campaigns in a marketing automation platform
Strong analytical skills with experience using tools like Tableau, Mixpanel, or similar to evaluate performance and identify next best tests or optimizations.
Proven ability to manage multiple campaigns and deadlines with high attention to detail and strong QA habits.
Clear, concise communicator who can collaborate effectively with Product, PMM, Analytics, and Post-sales.
Comfortable designing and interpreting A/B tests and experiments (control vs. treatment, KPI selection, run-time, and success criteria).
Self-starter who is comfortable with ambiguity, moves quickly, and can independently drive campaigns from idea to launch with minimal oversight.
Cares deeply about customer experience, with a bias to put the customer lens on copy, journeys, and experiment design.
Commuting distance to our San Jose, CA headquarters or Draper, Utah office.

Nice To Haves

Experience with payments or financial products (e.g., AP, cards, international payments, cash management, or ad-valorem revenue models) is a strong plus.

Responsibilities

Develop and execute multi-channel lifecycle campaigns (email, in-product guides, webinars, landing pages) to drive adoption, engagement, and growth across AP and ad-valorem payments products.
Own day-to-day campaign execution in tools like Inflection, Pendo,etc — including audience segmentation, targeting rules, QA, and launch.
Maintain clean campaign operations by managing lists and suppressions, ensuring accurate attribution, and partnering with Analytics/MarTech on data and tracking needs.
Support multi-product and portfolio-level payments campaigns by building targeted journeys that move customers into the next best product or feature.
Partner with Product, PMM, Growth, and Post-sales/RevOps to align customer marketing programs with product roadmaps and business goals, translating objectives into concrete journeys and test plans.
Analyze and report on campaign and channel performance using Tableau, Mixpanel, and Inflection; identify insights, recommend optimizations, and propose A/B tests that improve core KPIs (activation rate, TPV, adoption, retention).
Collaborate with Analytics/Data Science and MarTech to refine reporting, define metrics, and unblock data/field issues that limit targeting, measurement, or scale.
Capture and communicate campaign learnings — what worked and what didn’t — and recommend clear next steps to improve and scale future programs.