Customer Marketing Manager
About The Position
The Customer Marketing Manager at Canary will be responsible for driving customer expansion (cross-sell), advocacy and retention within our existing customer base. This role is critical for expanding and maximizing Customer Lifetime Value (CLV). You will own the strategy and execution of multi-channel lifecycle campaigns, including in-product communications, digital channels and email. The role will also have a strong emphasis on creating efficient sales-marketing motions within the Customer Success (CS), Sales Development Representatives (SDR), and Account Executives (AE) teams. This is a pivotal role for a data-driven marketer who excels at creating personalized customer journeys and collaborating across departments.
Requirements
- Bachelor's degree in Marketing, Communications, Business, English or a related field.
- 5+ years of progressive experience in marketing, with a minimum of 2 years specifically in Customer Marketing or Lifecycle Marketing preferably in a B2B SaaS environment.
- Proven experience designing and executing cross-sell campaigns with measurable revenue impact.
- Demonstrated success working with Customer Success, Sales (SDRs/AEs), and Product teams to create integrated go-to-market motions.
- Deep familiarity with multi-channel execution, including with marketing tools (e.g. Marketo, Salesforce, LinkedIn, Meta) as well as digital tools.
- Analytical mindset with a proven ability to measure campaign performance, derive insights from customer data (usage, retention, CLV), and iterate based on results.
- Excellent copywriting skills, with the ability to write clear, persuasive, customer-facing communications.
Nice To Haves
- Hospitality Tech experience is a strong bonus.
Responsibilities
- Cross-Sell & Upsell Campaigns: Design and execute cross-sell campaigns aimed at driving the adoption of additional Canary products or feature upgrades, including product launches, utilizing user date to inform campaigns. Work closely with Product Marketing and Sales to define value propositions and create campaign assets (emails, in-product notifications, targeted ads) that drive expansion revenue.
- Sales Motion & Enablement: Establish and optimize a cohesive sales motion for customer accounts by partnering closely with CS, SDRs and AEs. Develop playbooks, content, and alerts for CS and Sales teams to identify and act on expansion opportunities and at-risk accounts.
- In-Product & Multi-Channel Marketing: Own the strategy and execution of in-product communications (e.g., modals, banners, feature announcements) to drive product adoption and promote marketing campaigns. Manage execution across external channels including email, customer events, and targeted digital advertising.
- Customer Advocacy & Retention: Manage programs to capture customer success stories, case studies, video testimonials, and online reviews. Expand and manage loyalty/referral programs to increase retention and advocacy.
- Customer Lifecycle & Segmentation: Develop and manage comprehensive customer lifecycle marketing programs (onboarding, adoption, retention, advocacy) across multiple channels. Utilize customer data and segmentation to personalize messaging and campaigns, ensuring the right message reaches the right user at the right time.
Benefits
- Canary Days: As a company we want to ensure that the team has time to recharge. Each month we provide company wide days off to ensure there is at least one extended weekend or day off.
- Self Improvement Club: We meet each month and share our personal goals for the month. Each individual is provided a budget towards any purchases that help us achieve these goals.
- Professional Development Chats: We provide budget to help drive cross functional professional development conversations across the organization.
- Travel Reimbursement: Team members are able to visit our offices across New York, San Francisco or Dallas when they choose, and are provided a travel stipend for doing so. Spend time working with the team in their office, and use the rest of your time exploring a new city!
- Personal Travel Reimbursement: If you stay at a hotel that Canary works with, we provide a credit towards your stay.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
251-500 employees
