About The Position

Customer Marketing Manager Franklin, TN This role is based in Franklin, TN with regular in-office collaboration expected. Flexibility is a key enabler, empowering associates to make choices that support both business outcomes and personal needs, including occasional remote work. The Customer Marketing Manager drives overall growth, profitability, and multi-year strategy of a specific brand through leading the end-to-end business management and collaboration between marketing, customer management, and cross-functional team.

Requirements

  • Bachelor’s Degree
  • 5+ years of sales/category/analytics/marketing experience within CPG industry
  • Demonstrated ability to build collaborative partnerships with retail customers, account team, and internal business stakeholders
  • Strong analytic skills and ability to distil complex data into simple stories

Nice To Haves

  • HQ Account Manager experience preferred

Responsibilities

  • Critical link between Customer / Brand for Field Sales Team, bringing the Customer Development feedback back to the internal stakeholders
  • Key partner for assigned Brand Marketing team to identify and drive execution behind share growth opportunities.
  • Internal customer development lead for assigned brands for internal planning processes including providing updates to various key stakeholders
  • Customization of category/brand toolkits to support category shopper dynamics and growth opportunities.
  • Partner with marketing to develop compelling Brand & New Item selling stories for their assigned brands that tie back into overarching Petcare category & organization objectives.
  • Responsibility of shepherding and providing sales perspective on innovation/renovation projects inclusive of compiling AB/ER SOP and providing Field perspective/feedback from charter gate to implementation
  • Attends and represents portfolio/brand presentations with strategic and developmental accounts
  • Sales Representation in Brand Forum

Benefits

  • Work with over 140,000 diverse and talented Associates, all guided by The Five Principles.
  • Join a purpose driven company, where we are striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.
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