Customer Marketing Manager

Invoca•Austin, TX

4d•$70,000 - $85,000•Remote

About The Position

The Customer Marketing Manager is responsible for creating and executing programs that drive advocacy, engagement, and retention within Invoca’s customer community. This role acts as a key liaison between customers and internal teams, ensuring that Invoca’s customers are celebrated, supported, and empowered to share their success stories. The ideal candidate will bring creativity, strategic marketing acumen, and a passion for storytelling to build programs that transform delighted customers into advocates. This is an individual contributor role reporting to the Director of Customer Marketing, and it is a remote position.

Requirements

4+ years of experience in customer marketing, advocacy, or demand generation at SaaS or B2B technology company
Strong communication and presentation skills, with the ability to craft persuasive narratives for internal and external audiences
Creative marketing instincts and storytelling ability to highlight customer impact and drive engagement
Proven project management skills with a high attention to detail and the ability to manage multiple initiatives independently
A track record of delighting customers and nurturing long-term relationships that drive loyalty
Familiarity with marketing automation (Marketo experience a plus) and community management software
Strong analytical and problem-solving skills, with experience in data-driven decision making and A/B testing
High emotional intelligence, collaboration skills, and passion for customer experience

Responsibilities

Create and execute measurable multi-channel marketing programs that drive customer advocacy and improve retention.
Own and expand Invoca’s Customer Advocacy program, maintaining strong relationships with customer advocates and ensuring mutual success.
Produce and manage customer user groups, including scheduling, content development, speaker coordination, and performance tracking.
Promote customer success stories and thought leadership across Invoca channels—including newsletters, blogs, webinars, and internal communications.
Collaborate cross-functionally to support product launches, internal enablement, and promotional content development.
Partner with Sales and Marketing to leverage customer stories for references, case studies, testimonials, and event participation.
Secure and coordinate customer participation in speaking engagements, analyst sessions, and press opportunities.
Drive engagement in customer feedback initiatives such as G2 reviews, NPS surveys, and product beta programs.
Stay current on industry trends and best practices in customer marketing, identifying new opportunities to showcase customer success.
Have strong AI fluency and apply an AI-first mindset, using AI tools to streamline workflows, surface insights, and enhance customer engagement strategies.

Benefits

Flexible Time Off – Take the time you need to rest and recharge.
Paid Holidays – 16 U.S. paid holidays, including a winter break.
Health Benefits – Medical, dental, and vision coverage with multiple plan options, including fertility assistance.
Retirement – 401(k) with up to 4% company match.
Stock Options – Share in Invoca’s growth and success.
Mental Health Program – Comprehensive support through SpringHealth.
Paid Family Leave – Up to 12 weeks of 100% paid leave for family care or bonding.
Paid Medical Leave – Up to 12 weeks of 100% paid leave for medical needs.
InVacation Bonus – Thank-you bonus after 7 years of service.
Wellness Subsidy – Apply toward fitness memberships or wellness activities.