Customer Marketing Manager

AvePoint•Arlington, VA

17h•$90,000 - $100,000

About The Position

AvePoint is the global leader in data protection, unifying data security, governance, and resilience to provide a trusted foundation for AI. More than 28,000 customers rely on the AvePoint Confidence Platform to secure, govern, and rapidly recover data across Microsoft, Google, Salesforce, and other cloud environments. With a single platform for lifecycle control, multicloud governance, and rapid recovery paired with clear ownership across the business, we prevent overexposure and sprawl, modernize legacy and fragmented data, and minimize data loss and interruption. Our global partner ecosystem includes approximately 6,000 MSPs, VARs, and SIs, and our solutions are available in over 100 cloud marketplaces. To learn more, visit www.avepoint.com. At AvePoint, we are committed to investing in our people. Agility, passion and teamwork set us up to do our best work and foster a culture where you are empowered to craft your career, make an impact, and own (y)our future. Unleash the power of you! Overview The Customer Marketing Specialist sits on AvePoint’s Demand Generation team and plays a critical role in turning customer trust into measurable growth. This role owns the execution and optimization of major customer programs, including the Customer Confidence Program—AvePoint’s flagship customer storytelling and advocacy initiative—while partnering closely with Customer Success, Product Marketing, Sales, RevOps, and Field teams to activate customers as proof points, advocates, and revenue accelerators. This person helps move customers from confidence to championship by embedding real customer outcomes into campaigns, sales motions, and expansion plays. The role blends customer storytelling, campaign execution, and revenue alignment.

Requirements

4-6+ years of experience in Customer Marketing, Demand Generation, Field Marketing, or B2B SaaS Marketing
Proven experience supporting or running customer-focused initiatives tied to revenue impact
Strong project management skills with the ability to coordinate across multiple teams and stakeholders
Ability to translate customer outcomes into compelling, campaign-ready narratives
Data-driven mindset with comfort measuring pipeline influence and program performance
Creative, story-telling approach with a passion for highlight customers’ key wins
Communication skills: Collaborate effectively across teams and present findings clearly.
Technical proficiency: Comfort with analytics platforms, marketing technology, and AI-powered tools.
Understanding of demand gen objectives and how social contributes to awareness, engagement, and lead generation.
Ability to measure performance and optimize campaigns accordingly.
Comfort working cross-functionally to amplify larger initiatives.
Knowledge of B2B buyer personas and how to adapt messaging by platform.

Nice To Haves

Experience in B2B SaaS, enterprise technology, or data/security-focused organizations
Familiarity with ABM, lifecycle marketing, or sales-aligned GTM motions
Experience supporting customer advocacy, reference, or review programs
Hands-on experience with tools such as Marketo, Salesforce, Asana, or similar platforms

Responsibilities

Working with the Brand and Comms team managing intake, prioritization, and execution of customer stories (video, written, testimonial, reference)
Owning the Customer Confidence Program and its entirety to ensure consistent social proof, storytelling, and messaging across global groups.
Working closely with our Lifecycle Marketing Manager and Sr Manger of Demand Gen to identify key projects that will drive pipeline and customer innovation
Partnering with Sales and Customer Success to identify high-impact customers aligned to priority accounts, active opportunities, and vertical plays
Project-managing stories end-to-end: discovery → narrative → approvals → production → activation
Ensuring customer content is positioned as thought leadership and mission impact, not product promotion
Navigating legal, compliance, and approval workflows to remove friction and scale participation
Delivering advocacy assets in campaign-ready formats that can be reused across digital, ABM, events, lifecycle, and sales enablement
Embed customer proof into integrated Demand Gen campaigns (digital, ABM, events, webinars, content)
Support late-stage sales motions with customer assets such as case studies, references, testimonials, and peer validation
Partner with Product Marketing to align customer confidence stories to key solutions, use cases, and GTM priorities
Work closely with Sales, Field Marketing, and ABM teams to support strategic accounts and deal acceleration
Partner with Lifecycle and Digital teams to incorporate customer proof into nurture, email, and paid programs
Align with Customer Success to ensure initiatives are customer-first, value-driven, and mutually beneficial
Contributing to customer education programs and providing opportunities to create forums for existing customer advocacy
Track and report on program performance, including pipeline influence, opportunity acceleration, and engagement
Analyze which customer stories, formats, and motions perform best and optimize accordingly
Help establish best practices and repeatable frameworks for customer marketing within Demand Gen