Customer Marketing Manager

SurePoint Technologies Inc. • Austin, TX

2h

About The Position

The Customer Marketing Manager is responsible for developing and executing strategies that drive customer engagement, retention, expansion, and advocacy across the customer lifecycle. This role leads customer-focused campaigns, communications, and programs that strengthen relationships and maximize customer lifetime value. Event strategy is a supporting component of this role, with a primary focus on driving customer engagement for our annual user conference in partnership with the events team and cross-functional stakeholders.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 5+ years of experience in B2B marketing with a strong focus on customer or lifecycle marketing
• Proven ability to develop and execute multi-channel campaigns that drive customer engagement and retention
• Strong analytical skills and experience using data to inform strategy and optimization
• Excellent project management skills with the ability to manage multiple initiatives simultaneously
• Strong cross-functional collaboration and communication skills
• Experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce)
• Familiarity with customer marketing, advocacy programs, and lifecycle frameworks
• Ability to thrive in a fast-paced environment and adapt to evolving priorities

Responsibilities

• Develop and execute a comprehensive customer marketing strategy spanning onboarding, adoption, retention, expansion, and advocacy
• Partner with Customer Success, Product, and Sales to identify key moments that matter across the lifecycle and create targeted programs to support them
• Build segmentation strategies to deliver personalized, data-driven customer experiences
• Plan, execute, and optimize multi-channel marketing campaigns aimed at increasing product adoption, retention, upsell, and customer advocacy
• Develop compelling messaging, offers, and content tailored to key customer segments
• Own customer advocacy initiatives including case studies, referrals, reviews, and community engagement
• Manage and scale customer communication channels including email, in-app messaging, newsletters, and other owned channels
• Ensure all messaging is aligned with brand voice and delivers relevant, timely value to customers
• Establish a consistent cadence and governance model for customer communications
• Work closely with Customer Success, Product Marketing, Demand Generation, and Sales to align programs with business objectives
• Partner with Product and Customer Success teams to incorporate customer insights into marketing strategies
• Act as the voice of the customer within marketing to inform messaging, campaigns, and lifecycle strategies
• Analyze campaign and lifecycle performance to identify trends, opportunities, and areas for improvement
• Define and track KPIs such as engagement, retention, expansion, and advocacy
• Continuously test and optimize programs to improve outcomes
• Support the strategy and promotion of the annual user conference to drive customer attendance, engagement, and advocacy
• Collaborate with the events team on messaging, campaign execution, and customer communications related to the event
• Assist in post-event analysis to measure customer impact and inform future programming

Benefits

• Health Insurance (medical, dental, vision)
• Flexible Spending Accounts
• Life, Short-term and Long-term Disability Insurance (employer paid)
• Health Savings Accounts
• Wellbeing Benefits
• 401K (immediately vested, employer match)
• Paid Time Off (Flexible PTO, holidays)
• Employee Assistance Program
• Summer Flex Fridays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level