Customer Marketing Manager

Time Doctor•Sântelec, NY

7d•Remote

About The Position

Time Doctor is seeking a Customer Marketing Manager to lead their post-sale marketing efforts. This role is responsible for engaging existing customers, ensuring their success, driving expansion, and fostering advocacy. The position focuses on developing strategy and executing programs that impact retention, expansion, and customer-led growth, working closely with Customer Success, Product, and the broader Marketing team.

Requirements

3+ years of experience in customer marketing, lifecycle marketing, or a customer-focused B2B SaaS marketing role.
Proven experience building and running customer advocacy, retention, or expansion programs.
Strong understanding of customer journey mapping, lifecycle segmentation, and post-sale marketing motions.
Demonstrated use of AI tools to improve content production, personalization, or campaign efficiency.
Hands-on experience with marketing automation and CRM tools (HubSpot experience strongly preferred).
Ability to analyze customer data and product usage signals to inform targeting and program design.
Excellent written communication skills.
Experience working cross-functionally with Customer Success, Product, and Marketing teams.
Experience working in a remote or distributed team environment.

Nice To Haves

Experience at a B2B SaaS company with a mid-market customer base.
Background in workforce management, HR tech, or productivity software.
Experience running NPS or CSAT programs and translating results into marketing action.

Responsibilities

Own post-sale marketing programs that drive engagement, product adoption, and retention across the customer base.
Develop lifecycle campaigns tied to key customer milestones (onboarding, feature adoption, renewal windows, expansion triggers).
Use customer data and product usage signals to segment the base and deliver relevant, timely communications.
Partner with Customer Success to identify at-risk accounts and support proactive retention efforts through targeted campaigns.
Use product usage and engagement data to monitor customer health signals and trigger appropriate marketing responses in coordination with CS.
Build and execute campaigns that drive expansion revenue (upsell, cross-sell, seat growth).
Collaborate with Product Marketing to ensure customers understand the value of new features and product updates.
Develop messaging that helps CS teams position upsell conversations more effectively.
Own and develop TD Academy, Time Doctor's customer education platform, including building course content, managing the learning roadmap, designing lifecycle triggers, and measuring Academy's influence.
Build and manage Time Doctor’s customer advocacy program, identifying champions, nurturing relationships, and activating them as references, reviewers, and case study participants.
Own the pipeline of customer stories, testimonials, and case studies in partnership with Content and PMM.
Drive reviews on G2, Capterra, and other key review platforms.
Design and run customer feedback programs (surveys, NPS, interviews) to surface insights.
Synthesize customer feedback into actionable recommendations for Marketing, Product, and CS leadership.
Maintain a pulse on customer sentiment, identifying trends before they become retention problems.
Partner with Customer Success as the primary marketing counterpart for post-sale programs.
Work with Product and Product Marketing to incorporate upcoming launches and feature updates into customer-facing campaigns.
Collaborate with Demand Generation on expansion and win-back programs involving the existing customer base.
Support Partner Marketing on customer-facing joint initiatives.