Customer Marketing Manager

Pactum AI • New York, NY

2d • Remote

About The Position

Pactum is looking for an AI-native, customer-obsessed Customer Marketing Manager to own the programmes that turn our existing customer base into our most powerful growth engine. This is a greenfield role with real scope: you'll build the customer advocacy, expansion marketing, and community motion from scratch, with no inherited playbook and no ceiling on what it becomes. You'll sit at the intersection of retention and revenue, partnering with Account Management, Customer Success, Sales, and Product to drive expansion pipeline, deepen adoption, and create the customer proof that wins new business. The infrastructure doesn't exist yet. Voice of customer, NPS, advocacy programmes, case study pipeline: you'll design and build all of it. You're not a traditional customer marketer. You use AI to do more than most teams can, mining call recordings and customer signals for insights, scaling 1:1 advocacy plays, and running content, webinars, and events at a pace that would otherwise require a team three times your size.

Requirements

• AI-first builder. You've replaced traditional workflows with AI-native ones and reach for tools like Gong, Gainsight, and HubSpot automations before doing anything manually.
• 4+ years in B2B SaaS customer marketing, lifecycle marketing, or a closely adjacent GTM function.
• Proven track record building customer advocacy or expansion programmes from scratch at a startup or early-stage scaleup.
• Strong content and narrative instincts: you can write a compelling case study, craft an expansion email sequence, and brief a CPO-level exec document without a lot of hand-holding.
• Hands-on with marketing automation and CRM: HubSpot or Marketo, Salesforce proficiency.
• Experience with customer health and feedback tooling: NPS, CES, or similar.

Nice To Haves

• Experience with Gong or similar conversation intelligence platforms for customer signal mining.
• Familiarity with customer health and advocacy tools such as Gainsight, Vitally, or Influitive.
• Background in enterprise or deep-tech B2B SaaS, ideally with a procurement, supply chain, or finance buyer.
• Experience running customer advisory boards or community programmes.
• Signal-based expansion plays using AI-enrichment tools.

Responsibilities

• Build and run multi-channel expansion campaigns across content, webinars, events, and adoption plays co-created with Account Management, with revenue growth as the primary success metric.
• Design and implement the full customer marketing stack from zero: voice of customer programmes, NPS and CES measurement, a formal advocacy programme, and a case study pipeline that feeds brand, sales, and deal velocity.
• Use AI tools, including Gong, Gainsight, HubSpot, and equivalents, to mine call recordings and customer signals, automate workflows, scale 1:1 advocacy plays, and produce case studies and ROI documentation at speed.
• Build and manage Pactum's customer reference programme, sourcing and enabling advocates for sales conversations, analyst briefings, events, and PR. Develop the community and customer events motion to deepen engagement across the base.
• Own customer-facing content: case studies, ROI calculators, CPO-level business reviews, customer newsletters, and expansion collateral.
• Work directly with Account Management, Customer Success, Sales, and Product to close the loop between adoption, advocacy, and revenue. Be the connective tissue between what customers experience and how we tell that story externally.
• Systematically capture and distribute customer insights across the business, turning signals from QBRs, calls, and NPS into ammunition for product, sales, and marketing.

Benefits

• Unlimited vacation time. We trust our people to take the time off they need to rest, recharge, and manage personal commitments. Our unlimited PTO policy is built on trust, flexibility, and shared responsibility.
• Paid sick leave. Take the time you need, worry-free.
• Company equity. Every Pactum employee receives stock options. When Pactum wins, you win- that's the idea.
• SPOT bonuses. We celebrate people who go above and beyond. Anyone at Pactum can nominate a colleague for a cash award tied to our values.
• Learning & development. We support your growth through seminars, workshops, coaching, and other resources.
• Flexible schedule. We care about impact- work in a way that sets you up to do your best work.
• Annual off-site retreats. Connect with the team in person.
• Home office setup. Provided for remote employees to help them do their best work.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed