Trade Marketing Analyst

Incpg•Houston, TX

3d•Onsite

About The Position

A thought leadership position that owns the customer and is responsible for converting consumer marketing strategies into executable strategic/tactical sales plans. The Customer Marketing manager provides leadership in terms of the development and execution of trade marketing strategies within assigned areas of responsibility. Position focuses on creation, implementation and coordination of the trade marketing plan in terms of merchandising, assortment, pricing, and shelf management and insuring alignment with overall corporate objectives. Position requires close communication with sales, marketing, finance, manufacturing, distribution and purchasing functions to sense business conditions and trends. Position is primarily responsible for the development, deployment, evaluation, and reconciliation of the trade promotion budget. Position also provides significant analyses of brand/product performance that help develop, implement or monitor sales and trade marketing programs and identify opportunities for growth and overall business improvement.

Requirements

Excellent analytical and strategic capabilities (C)
Strong knowledge base in terms of the CPG industry and all trade classes (C)
Aggressive bottom line results orientation (C)
Expert Excel User (C)
Strong mathematical, financial and business trend analysis skills (C)
High energy level and tolerance for stress (C)
Good communication skills (oral, written, and listening) (C)
Good interpersonal skills (C)

Nice To Haves

Proficient in PowerPoint & Word (I)
Solid presentation skills (I)
Working knowledge of other functions (e.g., sales, manufacturing, logistics) (I)
Ability to interact effectively at all levels of the organization (I)