Channel Marketing Analyst, Trade

Kohler Co. • Kohler, WI

19d • Onsite

About The Position

The Market Analyst is responsible for conducting comprehensive and detailed marketing analysis and persuasively making recommendations based on results. This involves developing and compiling layers of in-depth information and statistics, maintaining on-going files necessary for management to develop forecasts, recommendations on marketing strategies and programs, new products, and strategic plans.
Other competencies associated with primary function and scope are as follows:
Possess in-depth competitor and market share understanding
Display initiative to remove obstacles
Demonstrate high-level presentation/communication skills
Work across functional areas to see the “big picture”
Set strong examples through work product, attitude, technical skills, and project management tools/philosophies used
Function as a leader in all facets of analyst position
Understand trade channels (Plumber/Installer, Remodeler, Custom Builder) and own communication to the customer

Requirements

• Requires a bachelor’s degree in marketing or related field
• 2 to 5 years of marketing experience with proven track record of increasing responsibility and results is required
• Must possess a keen analytical mind, be strong on planning, detail, and accuracy, and be a demonstrably creative thinker. Must possess substantial skills in written and oral communication with all levels of management and with outside contacts
• Fluency in Excel, PowerBI, Salesforce, and PowerPoint is a must, as are excellent oral and written communication skills, and the ability to communicate with leadership confidently and succinctly
• Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

Responsibilities

• Coordinate contractor rebate claims process; interface w/ 3rd party data analysis firms to organize, format, and transmit customer rebate claim data
• Plumber/Remodeler historical rebate & performance analysis; collaborate with 3rd party data analysis firms to format & organize customer data to create historical benchmarks
• Product ordering & tracking for Professional Channel Tradeshows (CEDIA/PCBC/PHCC, and others on case-by case basis)
• Collaborate w/ Category Strategy on creation of sell sheets & marketing collateral (samples/side-by side selling aids) for Trade-related product launches
• Work with Trade Channel Managers to coordinate on all Trade-related deliverables and channel tactics with Category Strategy
• Coordinate with Trade Channel Managers on conversions/project wins that will impact demand/production planning & forecasting
• Coordinate product placement for Plumbers/Installers, Custom Builder, and Remodeler selection centers via FOC budgets
• Collaborate w/Trade Channel Managers on creation of customer specifications (via Spec Deck, etc.) to support Sales & Marketing
• Maintain & update SharePoint, including customer pricing files (first purchaser pricing, brand-specific market pricing grids, etc.)
• Ownership of historical sales performance, trends, and Marketing analysis related to Direct-to-Trade program (Kohler Professional), to inform future marketing, pricing, or membership enhancement opportunities
• Assist in the content creation & presentation development to support Trade communications—both internal and customer-facing

Benefits

• We believe in supporting you from the moment you join us, which is why Kohler offers day 1 benefits. This means you’ll have access to your applicable benefit programs from your first day on the job, with no waiting period.
• We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level