Customer Marketing Lifecycle Manager

Snyk • Boston, MA

1d • Hybrid

About The Position

Snyk is the leader in secure AI software development, helping millions of developers develop fast and stay secure as AI transforms how software is built. Our AI-native Developer Security Platform integrates seamlessly into development and security workflows, making it easy to find, fix, and prevent vulnerabilities — from code and dependencies to containers and cloud. Our mission is to empower every developer to innovate securely in the AI era — boosting productivity while reducing business risk. We’re not your average security company - we build Snyk on One Team, Care Deeply, Customer Centric, and Forward Thinking. It’s how we stay driven, supportive, and always one step ahead as AI reshapes our world. We’re looking for a Customer Marketing Lifecycle Manager to own and scale our customer education and enablement strategy as a core driver of customer-led growth. This role sits at the intersection of Customer Marketing, Customer Success, Product, and Sales, with a clear mission: turn customer education into a measurable lever for implementation, adoption, and retention. You’ll have the chance to own a massive spectrum of initiatives and build programs that help customers get value faster, deepen product usage, and ultimately turn them into Snyk Ambassadors—while creating scalable, repeatable experiences across the customer lifecycle. If you are a strategic thinker ready to scale programs that skyrocket platform adoption, retention, and revenue growth in a dynamic environment, this is your ultimate playground and we want to talk to you. Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups, to global benefits that help our employees prioritize their health, wellness, financial security, and a work/life blend, we aim to support our employees along their entire journeys here at Snyk. Every day, the world gets more digital thanks to tens of millions of developers building the future faster than ever. But with exponential growth comes exponential risk, as outnumbered security teams struggle to secure mountains of code. This is where Snyk (pronounced “sneak”) comes in. Snyk is a developer security platform that makes it easy for development teams to find, prioritize, and fix security vulnerabilities in code, dependencies, containers, and cloud infrastructure — and do it all right from the start. Snyk is on a mission to make the world a more secure place by empowering developers to develop fast and stay secure. Joining Snyk means embracing our core values: One Team, Care Deeply, Customer Centric, and Forward Thinking. As a member of our team, you’ll have the opportunity to thrive in a dynamic environment where fostering collaboration, leading with empathy, driving business impact, and inspiring trust are at the heart of everything we do.

Requirements

• 6+ years in Customer Marketing, Customer Success, Customer Education, Product Marketing, or Enablement
• Experience building and supporting customer education programs, webinars, ‘masterclass’ workshops and content creation
• Strong understanding of B2B SaaS customer lifecycle in a fast paced environment
• Ability to translate complex product concepts into clear, engaging content
• Data-driven mindset with the ability to connect programs to business outcomes
• Strong project management and execution skills (you can actually get things done)
• You think in terms of customer outcomes, not just campaigns
• You’re proactive, scrappy, and excited to level up existing programs and scale
• You’re curious about how customers learn, adopt, and get value
• You’re excited about AI-driven workflows to drive efficiency

Responsibilities

• Establish education as a core lever in the customer lifecycle and growth strategy
• Build and execute a customer education roadmap aligned to key lifecycle stages (onboarding → adoption → retention)
• Develop scalable virtual instructor-led and on-demand programs (webinars, workshops, certification paths, playbooks)to ensure customers fully realize the value of our platform
• Adoption plays — that turn "we bought it" into "we can't live without it."
• Partner with Product, Product Marketing, SecRel, and Customer Success to create content that translate releases into customer-friendly learning experiences
• Design and launch programs that drive product adoption, utilization, and behavioral stickiness
• Design, support, and execute churn prevention initiatives through targeted education plays (e.g., at-risk cohorts, low adoption segments, feature gap alignment)
• Create and scale high-impact learning content, including live and on-demand workshops, guides, and role-based learning journeys (devs, AppSec practitioners and leaders)
• Identify, develop, and nurture champions inside accounts and equip them with “adoption kits” to spread adoption bottom-up
• Use data to continuously optimize programs and scale what works

Benefits

• Prioritize health, wellness, financial security, and life balance with programs tailored to your location and role.
• Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development
• Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers
• Health benefits, employee assistance plans, and annual wellness allowance
• Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed