Customer Lifecycle Marketing Manager

Fusion Connect

About The Position

At Fusion Connect, we’re not just offering jobs — we’re building careers that empower, inspire, and grow with you. If you're passionate about making an impact, collaborating with forward-thinking teams, and being part of a company that values your voice, you’re in the right place. We’re thrilled you’re exploring this opportunity with us — take a look, imagine the possibilities, and let’s shape the future of connectivity together. Job Description Summary: As our Customer Lifecycle Marketing Manager, you will design and execute proactive marketing programs that drive adoption and retention across our full-stack product portfolio. Your mission is to ensure every customer realizes the full value of Fusion Connect services—starting from day one, whether they begin with a single product or a specific business need, and continuing through renewal and expansion. The Customer Lifecycle Marketing Manager plays a key role in driving targeted marketing initiatives that support account engagement and pipeline growth. This position focuses on executing account-based marketing (ABM) strategies, conducts market research and informs campaign development leveraging digital channels. The specialist collaborates closely with sales and product teams to align go-to-market efforts and uses data-driven insights, marketing automation tools, and CRM systems to deliver personalized campaigns that nurture prospects, improve customer engagement and increase customer lifetime value.

Requirements

Strong understanding of account-based marketing and demand generation strategies in a B2B telecom environment.
Excellent research and analytical skills for market segmentation and campaign development.
Ability to analyze campaign data and translate insights into actionable improvements.
Strong communication and collaboration skills for cross-functional teamwork with the ability to coordinate across technical and customer-facing teams
Understanding of provisioning, porting, installation, and service activation processes common in SaaS and broadband deployments.
Organizational skills and attention to detail in managing multiple campaigns.
Bachelor’s degree in Marketing, Business Administration, or related field.
Five (5) or more years of experience in customer marketing, lifecycle marketing, retention marketing, or customer success programs—preferably in telecom, managed services, unified communications, or SaaS.
Hands-on proficiency in marketing automation platforms (e.g., HubSpot, ABM (e.g., 6Sense)) and CRM systems (e.g., Salesforce).
Familiarity with telecom industry trends, customer acquisition challenges, and competitive landscape.

Responsibilities

Develop and execute ABM programs tailored to enterprise and mid-market telecom accounts.
Work with Sales to ensure expansion strategy, campaigns and programs integrate cleanly into account development workflows.
Conduct market research to identify target demographics, analyze competitor offerings, and inform campaign development for digital, social media, and email channels.
Utilize research and analysis to define market segments and develop targeted messaging.
Collaborate with Customer Experience, Sales and Product Marketing to identify high-value accounts and create customized campaigns
Create lifecycle-based cross-sell motions for extra products, add-on features or adjacent services, and expansion to other areas of a customer’s business.
Manage marketing automation workflows and CRM data (e.g., Salesforce, HubSpot) to ensure accurate segmentation and reporting.
Build segmentation rules and triggers that identify accounts for product expansion based on service mix, industry profile, lifecycle stage, and usage behavior.
Create and distribute content for email, social media, and digital campaigns that highlight telecom solutions and services.
Assist with the development of marketing materials, promotions and multi-channel campaigns that encourage customers to adopt core features.
Build targeted renewal campaigns using usage data, health scores, service uptime metrics, and NPS insights.
Monitor marketing KPIs such as activation rate, time-to-value, feature adoption, renewal probability, and net retention to track campaign performance and provide insights for optimization.
Collaborate with stakeholders to ensure product design, marketing strategy, and organizational goals are aligned and create dashboards and scorecards that inform program decisions
May develop or lead consumer surveys to improve and refine understanding of customer behavior and preferences.
Support webinars, virtual events, and industry-specific campaigns aimed at driving engagement with target accounts.
Partner with Product to understand roadmaps, upcoming releases, and new capabilities requiring customer education.