Customer Marketing Intern-Foodservice

Rich Products Corporation•Buffalo, NY

2d•$17 - $24•Onsite

About The Position

Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family. Purpose StatementThis internship position provides support within the Customer Marketing Foodservice Division and will begin February 2026 and be approx. 15-20 hours per week in spring and fall semesters and then summer up to 29 hours per week at our world headquarters in Buffalo, NYKey Accountabilities and OutcomesThe internship supports the following activities: Promotional: support agency projects for the Foodservice Division including: Coordinating content and point of sale for internal platforms Execution of external-facing newsletters Updating branding on existing materials Sample requests Support of ad hoc requests Integrating Marketing Plan: will support the execution of the Integrated Market Plan Initiatives for Customer Marketing Team including: Assistance with the monthly marketing budget reconciliation, coding, recoding and routing of invoices New Product launch organization (photo shoots, concept development, budget tracking, timeline management etc.)f Assist in execution of internal and external facing training video production Handing and baking of products for photo shoots, customer visits, etc. Support of divisional initiatives and demand creation activities Ad hoc analysis of divisional customer rebate offers and incentives Market Research & Analysis: consumer and market trends identification and analysis including: Monthly reporting on key industry news, operator news and trends Development of foodservice trends reports Support with menu concept development using information via agency data partners Menu trends analysis for key regions, customers or segments Strategic Planning: support of the 2024 foodservice division strategic planning process including assistance with segment strategic planning and integrated marketing plannin Website Support & Development: support segment-specific landing page updates and development Trade Show Support: support trade show and event planning coordination Customer Support: coordinate and support customer visits, ideations and menu development sessions

Requirements

Students must be pursuing a bachelor's or master's degree majoring in marketing, communications,business or related field and be available to work spring,summer and fall 2026.
Demonstrated ability to multi-task, prioritize, and be able to successfully handle several projects at once
Must be resourceful; able to figure out who or where to look for information
Detail oriented with solid written and verbal communication skills
Microsoft Office 365 proficient (i.e. use of PowerPoint, Excel, Teams, OneDrive, etc.)
Able to occasionally lift 25 pounds
Able to work in office at world headquarters in Buffalo, NY

Nice To Haves

Ideally, some background (or passion) in food

Responsibilities

Coordinating content and point of sale for internal platforms
Execution of external-facing newsletters
Updating branding on existing materials
Sample requests
Support of ad hoc requests
Assistance with the monthly marketing budget reconciliation, coding, recoding and routing of invoices
New Product launch organization (photo shoots, concept development, budget tracking, timeline management etc.)f
Assist in execution of internal and external facing training video production
Handing and baking of products for photo shoots, customer visits, etc.
Support of divisional initiatives and demand creation activities
Ad hoc analysis of divisional customer rebate offers and incentives
Monthly reporting on key industry news, operator news and trends
Development of foodservice trends reports
Support with menu concept development using information via agency data partners
Menu trends analysis for key regions, customers or segments
Support of the 2024 foodservice division strategic planning process including assistance with segment strategic planning and integrated marketing plannin
Website Support & Development: support segment-specific landing page updates and development
Trade Show Support: support trade show and event planning coordination
Customer Support: coordinate and support customer visits, ideations and menu development sessions