Customer Marketing Intern

BCI Burke Company LLC•Fond du Lac, WI

About The Position

Join Our Movement! We’re a growing company that designs and manufactures playground equipment for communities all around the world! Be part of something bigger with Burke by Joining Our Movement! We’re looking for a Customer Marketing Intern to work at Burke Headquarters and be part of our great team! What Moves You? We’re not going to lie; this is an amazing opportunity. It requires hard work, a lot of innovation and enthusiasm and, of course, an abundance of Purple Passion (def. a love of play, bringing play to communities and specific love of Burke and those you work with)! If you’re an energetic person who thrives on variety and enjoys a combination of leadership, coaching, design, marketing and sales, keep reading – we have the role for you! The Role We are looking for a motivated and detail-oriented Customer Marketing Intern to become a vital part of our Marketing team. This internship is designed to provide you with valuable, hands-on experience in critical areas of relationship-focused marketing, including customer engagement, representative communications, and new customer acquisition initiatives. In this role, you will assist with dynamic projects that directly strengthen our brand relationships, including content creation, email marketing, social media support, performance reporting, and various special projects. Reporting to the Senior Marketing Manager, you will collaborate closely with the Marketing and Project Management teams, directly contributing to our overall growth and brand loyalty success. Things you’ll do to rock this role:

Requirements

Currently pursuing or recently completed a bachelor’s degree in marketing, communications, business, or a related field.
Exceptional written and verbal communication skills, with a keen eye for detail, design and grammar, essential for drafting emails and marketing content.
Proficiency in social media platforms and understanding of their respective audiences.
Basic knowledge of marketing platforms (e.g., HubSpot, Mailchimp, Constant Contact) is a plus.
Ability to multitask and manage time effectively in a fast-paced environment.
Self-player with a collaborative attitude.
Understanding of basic project workflows and timelines, and an interest in maintaining project alignment and deadline

Nice To Haves

Basic experience or aptitude for creating or curating digital content (e.g., using tools like Canva or Adobe Express for simple graphics).

Responsibilities

Assist in creating and distributing marketing materials and communications for representatives and key customer groups.
Intake and vet representative requests and collaborate with the Senior Marketing Manager and project management teams to prioritize requests.
Curate content from representatives to use in various marketing efforts.
Be a liaison between Burke and the representative partners, establishing timelines, aligning priorities and keeping projects moving forward.
Assist in drafting, editing, and formatting email content (copy, subject lines, preheaders) ensuring alignment with brand voice and goals.
Assist in setting up, testing, and deploying email campaigns (newsletters, promotions, automated flows).
Perform quality assurance (QA) checks to ensure flawless email execution.
Maintain the email marketing calendar for representatives.
Monitor performance metrics and provide insights to improve engagement and conversion.
Assist with list segmentation and data hygiene to ensure accurate and targeted communication.
Oversee monthly content calendars that align with customer goals.
Assist in developing, curating, and scheduling engaging content (text, image, and video) for platforms like Facebook, LinkedIn.
Support digital campaigns that highlight customer success stories, product launches or partner spotlights.
Participate in brainstorming sessions to generate creative ideas that strengthen customer and representative relationships.
Stay up-to-date with the latest social media trends, platform updates, and best practices to keep content fresh and relevant.
Pull and organize data from email, social media and other systems to support campaign reporting.
Assist in analyzing trends and providing recommendations for future marketing efforts.
Contribute to ongoing marketing initiatives, event support and promotional activities as needed.