Marketing Manager – Foodservice

Smithfield Foods•Smithfield, VA

About The Position

Join Us as a Marketing Manager - Foodservice! Smithfield Culinary is seeking a Marketing Manager - Foodservice to lead brand and sales-driven marketing plans that support annual growth goals. You’ll manage brand materials and execute national/local marketing programs, events, and activations, collaborating with internal teams, external partners, and foodservice sales organizations. Reporting to the Foodservice Marketing Director, you’ll need to be a charismatic, results-driven marketer who excels in all areas of product marketing. The ideal candidate is a relationship builder, able to translate marketing metrics into valuable business drivers for Sales and Distributors. This role requires clear, persuasive communication and strategic thinking.

Requirements

Bachelor's Degree from an accredited four-year college or university in Marketing or related field and 5+ years relevant experience; or equivalent combination of education and experience, required.
2+ years of demonstrated experience in team management/development or project leadership required.
B-B marketing experience with a food manufacturer or agency.
Understanding of brand & associated product management disciplines, key marketing strategies, media, and selling dynamics.
Familiar with Power BI, SAP, and PMDM.
Proficiency in Microsoft Office Suite, including Word, PowerPoint, and Excel, required.
Strong communication (verbal and written) and interpersonal skills required.
Superior project management and process improvement skills.
Ability to prioritize projects, organize resources, and direct projects efficiently to produce high-quality and quantity outputs that add value to the company, required.
Ability to manage multiple projects at a time.
Ability to maintain a keen attention to detail, multitask, and work well under pressure.
Ability to work well with others in a fast-paced, dynamic environment.
Ability to be respectful, approachable, and team-oriented while building strong working relationships and a positive work environment.

Nice To Haves

Direct experience or high-level knowledge in the foodservice industry preferred.

Responsibilities

Brand/Product Management: Works with leadership and agency partners to develop the annual marketing plan and create sales tools (imagery, videos, sell sheets, POS).
Collaborates with cross-functional teams to ensure accurate, consistent product information and reduce errors.
Analyzes market trends, consumer insights, and purchase behaviors to recommend strategic adjustments, while developing category strategies to meet business goals.
Sales Support & Leadership: Leads legal approval of materials and customized sales presentations.
Drives strategic initiatives in meetings with Business Management and Sales.
Enhances understanding of P&L and its impact on marketing, while attending customer presentations to foster a customer-focused approach.
Advertising and Promotion Management: Manages agency relationships and supports internal/external presentations.
Identifies and manages potential partnerships to support brand growth.
Marketing Execution & Evaluation: Develops and executes the annual marketing plan, ensuring consistent brand messaging across all channels.
Drives agency performance and provides feedback on creative, optimizing plans as needed.
Innovation Management: Leads product development process with brand strategy team; identifying target audience, highlighting key insights, creating product proposition, and assessing market potential.
Leads creative exploration exercises to drive brainstorming and white space discussion based on insights for brand and categories.
Partners with innovation team help bring viable new products to market, as well as to optimize/renovate existing products as needed.