Customer Lifecycle Strategy Manager

Autodesk•San Francisco, CA

1d•$103,000 - $183,920•Remote

About The Position

Join our Lifecycle Marketing team within Digital and eCommerce (DEC), a dynamic group spearheading data-led engagements across the full customer lifecycle. Our team activates innovative in-product experiences and capabilities, alongside marketing activities across Autodesk owned touchpoints, to improve acquisition, conversion, adoption, expansion, and renewal rates. This is an exciting opportunity for a data-driven marketer. You will combine your scientific curiosity with your flair for designing targeted experiences to deploy scalable, AI-amplified strategies that deliver customer value and growth. You will report to the Director, Lifecycle Marketing. You will work remote. You will work remote.

Requirements

5+ years of in-house marketing experience, preferably in a B2B SaaS company
Broad and deep experience in data-driven marketing experience design and activation, with a demonstrated track record of increasing customer adoption, product usage, and engagement
Must be in your element reviewing and understanding complex, multi-relational customer data sets
Able to provide clear direction to engineering and analyst teams on specific targeting and insight needs to formulate testable hypotheses
Experience achieving SaaS post-purchase metrics and designing experiences based on customer behavioral and product usage insights
Experience working with or contributing to process design requirements for marketing and customer success systems, such as customer data platforms, journey orchestration, marketing automation, and analytics
Experience applying, or a strong interest in applying, AI and agentic workflows to lifecycle marketing, including personalization, content generation, and analytics
Ownership mindset with the ability to work independently against goals, managing a project from inception to delivery across a large partner group
Strong written and verbal skills, and the ability to influence and succeed in a matrixed organization

Responsibilities

Manage the strategy for targeted lifecycle marketing experiences that address top renewal risks and growth opportunities across the customer lifecycle
Design, deliver, and improve targeted experiences that drive key leading indicators for each lifecycle stage, acting as strategic lead and project manager for cross-team experience deployments
Understand qualitative and quantitative customer data from multiple sources to form experiment hypotheses that can be tested through new targeted digital experiences
Turn insights into market-facing activity, and connect tactical activities with the business objectives and customer needs they support
Design and run experiments with an experimentation mindset, prioritizing quick learning cycles and valuing experimentation over confirmation
Examine current experience effectiveness against team core metrics, and suggest AB tests and opportunities that would drive the biggest impact on adoption, expansion, and retention
Operationalize AI and agentic lifecycle marketing motions, while keeping strategic experiment design, cross-functional partnership building, and interpretation of inconclusive data human-led
Produce presentations and report-outs for senior partners across your portfolio of projects, covering project purpose and goals, success measures, timeline, and important results