Customer Lifecycle Marketing Manager

Cloudforce•National Harbor, MD

1d•$95,000 - $130,000•Hybrid

About The Position

Cloudforce is seeking a Customer Lifecycle Marketing Manager to establish and grow the post-sale marketing function. This role involves creating programs, communications, customer stories, and advocacy initiatives to help customers maximize value from nebulaONE®, a secure AI gateway. The manager will collaborate with Customer Success, Product, Product Marketing, Sales, and Marketing Operations to build a comprehensive customer lifecycle strategy encompassing onboarding, adoption, retention, expansion, and advocacy. The ideal candidate is a builder, eager to establish foundational processes, test effectiveness, and scale programs over time, bringing a strong blend of customer marketing, lifecycle program management, content development, and cross-functional partnership expertise.

Requirements

B2B SaaS marketing experience, ideally in a company with a recurring revenue model and a strong focus on customer retention, adoption, and expansion.
Customer marketing, lifecycle marketing, or post-sale marketing experience, with a demonstrated ability to create programs that support customers after purchase.
Experience building customer communications and lifecycle journeys, including onboarding sequences, adoption campaigns, customer newsletters, renewal support, and expansion-oriented nurture programs.
Strong content development skills, with the ability to translate customer needs, product value, and business outcomes into clear, practical customer-facing content.
Experience partnering closely with Customer Success and Sales, including creating materials, programs, and campaigns that help customer-facing teams engage accounts more effectively.
Comfort with segmentation, reporting, and campaign performance analysis, including using data to identify customer engagement patterns, adoption opportunities, and areas where additional education or communication is needed.
Hands-on experience with marketing automation or CRM platforms, with HubSpot experience strongly preferred.
Ability to capture and develop customer stories, proof points, and advocacy content, including customer interviews, case studies, use case examples, testimonials, and peer validation assets.

Nice To Haves

Experience marketing to or working with higher education institutions.
Familiarity with AI, Microsoft technologies, enterprise software, or cloud-based solutions.
Experience supporting customer advocacy, champion, reference, or community programs.
Experience working with RevOps, Marketing Operations, or Customer Operations to build segmentation, workflows, dashboards, and campaign reporting.
Experience in a builder-stage environment where processes, programs, and team structures are still being defined.

Responsibilities

Design, execute, and optimize Cloudforce’s customer marketing motion across the full post-sale journey.
Create lifecycle communications supporting customers from onboarding through renewal.
Build email programs, content, and customer touchpoints in HubSpot.
Partner with Customer Success to ensure customer communications are timely, useful, and aligned with the CS motion.
Help customers understand how to derive more value from nebulaONE® over time.
Develop a repeatable approach to customer engagement, adoption, advocacy, and expansion.
Create marketing programs that help new customers become confident, engaged users of nebulaONE®.
Develop onboarding email sequences, welcome communications, and milestone-based touchpoints.
Coordinate with appropriate teams to create practical customer resources such as getting-started guides, feature explainers, use case examples, and admin enablement content.
Partner with Customer Success and Product to identify common customer questions, adoption barriers, and education needs.
Build campaigns that introduce customers to new features, workflows, and use cases.
Use engagement and adoption signals to identify where customers may need more support or education.
Develop customer advocacy programs, including customer stories, proof points, and peer validation.
Partner with Customer Success and Sales to help customers see the value they are getting from nebulaONE® and identify opportunities to deepen their engagement.
Create customer-facing content that supports renewal conversations, such as usage summaries, outcome stories, impact snapshots, executive-facing proof points, and peer examples.
Work with Customer Success to capture customer wins, adoption milestones, and measurable outcomes throughout the customer journey.
Develop simple pre-renewal communications that reinforce value, highlight progress, and help prepare customers for a successful renewal conversation.
Identify expansion-ready accounts based on customer engagement, adoption patterns, new use cases, or strong customer feedback.
Create expansion support materials, including use case one-pagers, department-specific examples, and customer stories.
Partner with Marketing Operations and RevOps over time to build basic HubSpot segmentation, workflows, and reporting that support renewal and expansion efforts.

Benefits

Medical, dental, life, and short-term disability insurance covered at 100% of the premium for employees and 50% for dependents
Paid parental leave, including adoption and foster care placement
PTO that grows with you — starting at 15 days, scaling to 20, then 25, plus incentive opportunities to earn even more
9 company holidays + 2 floating holidays
401K savings plan
Education reimbursement
Friday lunch on us — every week
Personalized professional growth plan
24/7 access to a modern gym with Tonal and Peloton
Free monthly garage parking with direct private access to the office
Sun-filled National Harbor offices with Potomac views, steps from shops and restaurants
Access to our proprietary AI platform — available as both a professional tool and for your own productivity
Complimentary snacks
Cutting-edge tech
A workspace you'll actually want to show up to