Customer Lifecycle Marketing Manager

Coder

2d

About The Position

As a Customer Lifecycle Marketing Manager, you connect Coder’s enterprise customers with useful information at all stages of the customer lifecycle and amplify their success with Coder’s products. Here, customer marketing and advocacy are one lifecycle: we earn advocacy only after we deliver ongoing value.
You partner with stakeholders across Customer Success, Sales, Marketing, Product Management, and our leadership team to run an always‑on, multi-channel customer communication engine. You own the customer content calendar, help customers get more value from Coder’s products, and mine advocacy that turns satisfaction into growth.

Requirements

• 5+ years in customer marketing, lifecycle marketing, and/or advocacy roles
• Proven ability to build customer lifecycle communication programs from the ground up and scale them as the business grows
• Excellence in cross‑functional collaboration with strong influence skills and shared‑goal alignment with Customer Success, Sales, Marketing, Product Management, Community, and leadership
• Strong storytelling and hands‑on content creation experience for highly technical audiences (developers, platform, and security engineers)
• Program and project management rigor - you’ve owned roadmaps, milestones, retros, and on‑time delivery across multiple workstreams
• Customer empathy and relationship‑building - you’re comfortable joining customer calls, listening for needs, and translating feedback into programs
• Executive‑ready communication, such as concise updates, clear readouts, crisp recommendations
• Data fluency - you can build dashboards, define success metrics, and run experiments to improve engagement and adoption
• Experience facilitating voice‑of‑customer loops (surveys, interviews, advisory forums) and closing the loop with customers as well as internal stakeholders
• Familiarity with marketing automation, CRM, and customer marketing tools (e.g., Salesforce, Totango, HubSpot, B2B review site platforms such as G2/Gartner Peer Insights)
• Operational discipline around approvals and compliance (brand, legal, security) for references, quotes, and public stories
• Able to travel up to 10%

Nice To Haves

• Experience running Customer Advisory Boards, Technical Advisory Councils, user conferences, or community programs
• Background building and scaling a reference/review program with enterprise customers on platforms like G2 and Gartner Peer Insights
• Familiarity with product‑led growth motions and feature‑adoption analytics

Responsibilities

• Build strong cross‑functional relationships. Partner closely with Customer Success, Sales, Marketing, Product Management, and the leadership team to align goals, share insights, and move quickly
• Build the customer communication engine. As part of the customer lifecycle, own the calendar across launches, best practices, industry insights, and peer stories grounded in value for Coder’s customers
• Run always-on customer lifecycle content programs. Ship a steady drumbeat of timely and evergreen enablement content that helps customers succeed and highlights under-adopted products and features
• Turn customers into storytellers. Source advocates, deliver case studies, reviews, references, speaker placements, and maintain a searchable social-proof library for go-to-market teams to use
• Design and execute high‑impact forums. Plan and facilitate virtual and in‑person Technical Advisory Council and Customer Advisory Board events to inform Coder’s product roadmap and deepen engagement with strategic customers
• Operationalize advocacy. Stand up new workflows, systems, and playbooks; partner with Customer Success and Sales on expansion motions, and arm them with content and programs that drive growth
• Lead with data and insight. Use customer signals and program performance to identify opportunities and turn them into programs that drive adoption, retention, and growth

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed