Customer Intelligence Analyst

Texas Instruments•Dallas, TX

6d•Onsite

About The Position

Texas Instruments (TI) is seeking a full-time Customer Intelligence Analyst in Dallas, Texas. The Customer Intelligence Analyst (CIA) translates business objectives and/or trends in behavioral, firmographic, and purchase data into account-based omnichannel marketing programs that will drive revenue growth with our mass market customer base.

Requirements

Translate business objectives and/or trends in behavioral, firmographic, and purchase data into account-based omnichannel marketing programs.
Drive revenue growth with mass market customer base.
Collect, organize, and connect data sources.
Define ideal account profiles.
Build target audience segments via a customer data platform.
Query and analyze large volumes of behavioral and firmographic data.
Identify business opportunities.
Define KPIs.
Analyze performance.
Report out on success to key stakeholders.
Leverage deep understanding of hardware and design engineers.
Define messaging for advertising channels.
Configure and deploy experiences in personalization platforms and email platforms.
Scale account-based marketing programs into paid channels.
Prospect and re-engage target engineers.
Evaluate semiconductor competitors and other industry marketing technology and strategies.
Innovate and adapt TI’s approach to digital selling.

Responsibilities

Collect, organize, and connect data sources to define ideal account profiles and build them into target audience segments via a customer data platform.
Query and analyze large volumes of behavioral and firmographic data from engineers engaging with TI to identify business opportunities, define KPIs, analyze performance, and report out on success to key stakeholders.
Leverage deep understanding of hardware and design engineers to define messaging that is succinct and direct enough to be used in advertising channels but still resonates with the engineer's core design challenges.
Configure and deploy experiences in personalization platforms and email platforms that will sell more TI semiconductor content into key customer designs.
Scale account-based marketing programs into paid channels for prospecting and remarketing efforts to prospect and re-engage target engineers.
Evaluate semiconductor competitors and other industry marketing technology and strategies to innovate and adapt TI’s approach to digital selling.