Customer Insights Analyst

Learning Care Group•Novi, MI

1d•$100,000 - $110,000•Hybrid

About The Position

The Customer Insights Analyst is responsible for understanding who Learning Care Group's families are, what they experience, and what drives their decisions. This role owns Voice of Customer measurement, survey and research design, and the analytical work that turns family feedback into actionable insights - including segment definitions, persona insights, and recommendations for marketing and operations. This role ensures that every business decision affecting families is grounded in evidence about what families actually think, need, and do.

Requirements

A bachelor's degree in psychology, sociology, marketing research, statistics, consumer behavior, or a related field is required.
3-5 years of experience in consumer or customer insights, market research, or a comparable analytical role is required.
Hands-on experience designing and analyzing surveys is required, including sampling design and statistical significance testing.
Experience with survey platforms such as Qualtrics, Medallia, SurveyMonkey, or similar is required.
Experience with SQL and querying customer data from a modern data warehouse is required.
Experience translating research findings into presentations for executive or senior leadership audiences is required.

Nice To Haves

5+ years of experience in customer insights or consumer research is preferred.
A master's degree in a research-oriented field is preferred.
Experience with qualitative research methods including in-depth interviews and focus groups is preferred.
Experience building customer segmentation or persona models and validating them in market is preferred.
Experience in education, childcare, healthcare, or other family-services consumer industries is preferred.
Experience with modern analytics tools including R, Python, or similar for statistical analysis is preferred.

Responsibilities

Own the Voice of Customer program across surveys, call reason codes, complaints, reviews, and exit data, translating signal into actionable insight for cross-functional partners.
Design and execute customer research studies including surveys, interviews, and behavioral analyses.
Build and maintain family segmentation and persona models used across marketing, product, and operations.
Maintain measurement of NPS, CSAT, and family experience metrics across the brand portfolio.
Partner with the Customer Experience & Activation Manager on learning agenda design and prioritization.
Support Data Science and predictive modeling initiatives with foundational research and validation.
Contribute to portfolio reporting on family experience and satisfaction to executive audiences.
Translate qualitative and quantitative research findings into key insights and develop recommendations that drive marketing and operational decisions.
Other duties as assigned.